Senior Programmatic Media Lead

PMG; New York (NY); Hybrid; USD 140,000 - 190,000; Full time

Benefits offered by this job

Performance-Based Rewards

Professional Development

Generous Time Off

Parental Leave

Retirement Benefits

Healthcare

Job summary

PMG, a global independent platform company, is seeking an experienced Programmatic leader in New York to shape and oversee cross‑channel campaigns across CTV, display and native formats. You will partner with strategy, media and analytics teams to drive full‑funnel performance for premier brands.

You’ll manage executions, mentor teammates, and present growth opportunities while collaborating with platform partners to stay ahead of industry trends.

Qualifications

• 4+ years in digital media and programmatic advertising.
• Bachelor's degree or equivalent experience.
• Experience with Analytics, Marketing Metrics and cross‑channel planning.
• Hands‑on programmatic video, CTV, YouTube campaign management preferred.
• Strong knowledge of DSPs, ad exchanges and measurement systems.
• Proven ability to mentor and collaborate across teams.

Responsibilities

• Shape the strategic vision for programmatic campaigns and align with integrated services.
• Oversee campaign execution, full‑funnel planning, optimization and performance analysis.
• Engage with senior client stakeholders to support broader goals.
• Analyze performance trends, identify risks and opportunities, and implement optimizations.
• Collaborate with creative, analytics and development teams to design holistic strategies.
• Develop and maintain programmatic roadmaps aligned with long‑term client goals.
• Identify growth opportunities and present innovative ideas to strengthen relationships.
• Mentor junior team members to foster growth and campaign excellence.

Skills

Programmatic Advertising

Analytics

Campaign Management

SQL

Excel

Cross-functional Collaboration

Video/CTV

Education

Bachelor's degree or equivalent

Tools

SQL

Excel

Job description

PMG, a global independent platform company, is seeking an experienced Programmatic leader in New York to shape and oversee cross‑channel campaigns across CTV, display and native formats. You will partner with strategy, media and analytics teams to drive full‑funnel performance for premier brands.

You’ll manage executions, mentor teammates, and present growth opportunities while collaborating with platform partners to stay ahead of industry trends.