Brand Media Lead: AI-Driven Strategy & Cross-Channel Growth

PMG; Dallas (TX); Ibrido; USD 110.000 - 170.000; Tempo pieno

Vantaggi offerti da questo lavoro

Professional development

Generous time off

Parental leave

Retirement plans

Fertility and family support

Healthcare

Pet insurance

Lifestyle spending accounts

Commuter benefits

Annual bonus

Volunteering opportunities

AI training

Descrizione del lavoro

PMG in Dallas seeks a Brand Media Lead to guide strategy and execution of display campaigns, optimizing day-to-day performance and mentoring a growing team.

You will build strong media partner relationships, deliver data-driven client insights, and drive cross-channel initiatives across publishers, video, and more.

Collaborate with senior leadership to push innovative solutions, measure outcomes, and continuously enhance client success in a fast-paced environment.

Competenze

• 3–5 years in digital media strategy or related field
• Bachelor’s degree or equivalent experience
• Advanced expertise in Account Planning and Brand Media
• Hands-on Content Creation for media operations
• Ability to work on cross-functional teams and manage client relationships
• Strong knowledge of Marketing Metrics, Planning & Analysis, and Market Research
• Proficiency with analytics tools: Adobe Analytics, GA, Excel
• Strong relationship-building and leadership skills
• Curiosity and adaptability with a customer-focused mindset

Mansioni

• Lead strategy and day-to-day optimization of display media campaigns
• Strategically lead cross-channel media campaigns for top performance and client satisfaction
• Oversee media operations, partnerships, optimization, and performance analysis
• Build and maintain relationships with media partners to drive innovative campaigns
• Negotiate with key publishers to reach target audiences
• Deliver regular updates and insights to clients with recommendations
• Mentor and support junior team members
• Collaborate on high-impact cross-agency projects
• Primary focus on Brand Media channel with flexibility to other media
• Use AI, automation, and technology to elevate work quality and efficiency

Conoscenze

Digital media strategy

Campaign management

Media partnerships

Account planning

Brand media

Content creation

Cross-functional teamwork

Marketing analytics

Adobe Analytics

Google Analytics

Microsoft Excel

Client relationship building

Leadership

Formazione

Bachelor's degree or equivalent experience

Strumenti

Microsoft Excel

Google Analytics

Adobe Analytics

Descrizione del lavoro

PMG, a global independent platform company engineered for impact, integrates business strategy, media, creative, and data within a single operating model powered by our proprietary operating system, Alli. With more than 1,000 employees, PMG partners with brands including Apple, Nike, Dropbox, Experian, Sephora, and Whole Foods. Our work has earned top industry honors, including Cannes Lions and Adweek’s Media Plan of the Year, and PMG has won 40+ workplace culture awards, including being the only company to rank among Ad Age’s Best Places to Work for 11 consecutive years.

Who You Will Be Working With

As ourBrand Media Lead, you’ll join a talented and collaborative team dedicated to crafting innovative and impactful media strategies for our clients. Our department thrives on creativity, data-driven decision-making, and a passion for delivering meaningful results. You’ll work alongside cross-functional teams, media professionals, and third-party publishers, building relationships and driving campaigns that make a difference.

This is a team that values fresh perspectives, celebrates diverse skill sets, and supports each other’s growth. Together, we explore new approaches to solving challenges, push the boundaries of what’s possible, and create campaigns that resonate. In your role, you’ll guide and mentor team members, fostering a culture of collaboration and development while ensuring we continue to exceed client expectations. Your leadership and strategic vision will play a key role in helping brands connect with their audiences and drive lasting results.

What You’ll Be Doing

• The Brand Media Lead manages the strategy and execution of display media ad campaigns, including the day-to-day optimization of ads.
• Strategically lead the execution of cross-channel media campaigns, ensuring top performance and client satisfaction.
• Oversee media operations, including partner management, optimization, and in-depth performance analysis across Publisher Partnerships, Display, Video/CTV, Audio, and more.
• Build and maintain strong, strategic relationships with media partners to drive impactful campaigns and innovative solutions.
• Identify and negotiate with key publishers to effectively reach target audiences, leveraging your expertise to maximize value.
• Deliver regular updates and actionable insights to clients, showcasing campaign results and offering recommendations for improvement.
• Mentor and support junior team members, contributing to their growth and development within the field.
• Collaborate on high-impact, cross-agency projects that push the boundaries of innovation and deliver measurable client success.
• The primary focus of this role is the Brand Media channel. However, responsibilities may extend across other media channels as needed to support broader business priorities.
• Use AI, automation, and technology to elevate the quality and efficiency of work, streamline processes, and enable faster, more informed decision-making in their role

What You’ll Bring

• 3-5 years in digital media strategy, campaign management, media partnerships, or a related field, with a bachelor’s degree or equivalent experience.
• Advanced expertise in Account Planning and Brand Media, empowering you to lead strategic and impactful campaigns.
• Hands-on experience with Content Creation, supporting effective media operations and delivering compelling storytelling in partnership with media publishers.
• Ability to work on a cross-functional team to ensure cohesive, 360-degree media strategies.
• A strong command of Marketing Metrics, Planning & Analysis, and Market Research & Consumer Behavior to drive data-informed strategies.
• Proficiency in tools like Adobe Analytics, Google Analytics, and Microsoft Excel to analyze data, provide actionable insights, and improve performance.
• Advanced skills in relationship building, and fostering trusted partnerships with media platforms and internal stakeholders to drive innovation and success.
• A commitment to curiosity and adaptability as a continual learner, staying at the forefront of media innovation while prioritizing client success with a customer-focused mindset that seeks opportunities to deliver meaningful value.
• A dedication to people-focused leadership, fostering collaboration, innovation, and professional growth by leading by example and nurturing strong relationships that empower others to excel.

What We Offer

Performance-Based Rewards: Your impact should be part of your reward. This role is eligible for PMG’s annual bonus program—a standout part of our total compensation offering and an opportunity to share in our success. Bonus awards are informed by individual impact and performance, as well as team and company results, and are subject to applicable program terms.

Professional Development: Keep growing through learning and development programs, mentorship opportunities, and support for career advancement.

Generous Time Off: Take the time you need to recharge, connect with loved ones, and enjoy life outside work.

Parental Leave: Receive paid parental leave during life’s important family moments.

Retirement Benefits: Build for your future with competitive retirement benefits, including employer contributions or matching where applicable.

Fertility and Family Support: Access fertility and family-building benefits for eligible employees and their spouses or partners.

Healthcare: Choose from medical, dental, and vision coverage designed to support you and your family.

Pet Insurance: Access optional coverage for the four-legged members of your family.

Lifestyle Spending Account: Receive company-funded support for eligible health and well-being expenses.

Commuter Benefits: Access support for your commute where available.

Volunteering Opportunities: Receive eight paid hours each year to give back to your community.

AI Tools and Training: Access enterprise AI tools and ongoing training that helps PMGers use AI effectively, creatively, and responsibly.

Our benefits and compensation programs may vary by location and eligibility and are subject to applicable plan terms. We’ll share full details during the hiring process.

What Sets Us Apart

Being part of PMG means joining a company culture that’s unmatched in digital. We're dedicated to working hard to serve our employees and clients, delivering value, results, and innovation—which often requires true grit and agility. We believe in taking care of ourselves and each other to continuously improve in every way.

In alignment with our core values to be inclusive and always change for the better, PMG is committed to creating a more diverse and inclusive culture, and we are proud to be an equal opportunity employer. We believe that we only change for the better by bringing diverse perspectives to our company. PMG recruits, employs, trains, compensates, and promotes regardless of race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.

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