Senior Programmatic Lead - Campaign Optimization & Strategy

Infinite Roar; Chicago, Northern (IL, KY); Hybrid; USD 75,000 - 108,000; Full time

Job summary

Infinite Roar, Publicis Media’s fastest-growing agency, seeks a Manager of Programmatic in Chicago to lead programmatic buying strategies and optimize client campaigns. You’ll report to the Associate Director, Programmatic and collaborate with BI, Search, Media Strategy, Ad Operations, and Creative teams.

You will have hands-on trafficking experience and strong DSP/DMP knowledge, working with platforms like DV360, The Trade Desk, and Amazon DSP.

Qualifications

• 3+ years of experience in digital media with a focus on programmatic buying.
• Strong knowledge of DSPs, DMPs, and ad-verification tools.
• Experience activating in an ad platform (DV360, The Trade Desk, Amazon DSP, etc.).
• Strong quantitative skills and analytical abilities.
• Familiarity with CM360, Tag Manager, Google Tag Assistant, and Google/Adobe Analytics is a plus.
• Advanced MS Excel and PowerPoint skills.

Responsibilities

• Implement and assist with campaign set-up within platforms, including creation, asset uploading, tagging and QA.
• Create and oversee creative asset detail sheets and trafficking workbooks.
• Train and manage a junior team on programmatic buying and related deliverables.
• Provide senior-level programmatic expertise to internal and external teams (clients, BI, Media, agency partners).
• Develop and maintain relationships with data, inventory, and platform partners.
• Lead programmatic teams to optimize campaigns and deliver strategic recommendations for account success.
• Establish best practices, create case studies, and implement efficient workflows.
• Manage resources to meet service level expectations.
• Inspire team members to embrace forward-thinking solutions in a changing industry.
• Provide holistic digital expertise and drive client outcomes across multiple accounts.

Skills

Quantitative skills

Analytical mindset

Collaboration across teams

Programmatic buying experience

Tools

DV360

The Trade Desk

Amazon DSP

CM360

Tag Manager

Google Tag Assistant

Google Analytics

Adobe Analytics

Excel

PowerPoint

Job description

Infinite Roar, Publicis Media’s fastest-growing agency, seeks a Manager of Programmatic in Chicago to lead programmatic buying strategies and optimize client campaigns. You’ll report to the Associate Director, Programmatic and collaborate with BI, Search, Media Strategy, Ad Operations, and Creative teams.

You will have hands-on trafficking experience and strong DSP/DMP knowledge, working with platforms like DV360, The Trade Desk, and Amazon DSP.