Senior Programmatic Campaign Specialist

Yahoo Holdings Inc.; Reston (VA); Hybrid; USD 73,000 - 151,000; Full time

Job summary

Yahoo is seeking a Client Performance Senior Specialist to create, manage, and evaluate programmatic native ad campaigns in a DSP environment, including self-service campaigns. You will collaborate with Sales, Client Experience Leads, and clients from inception to completion.

You will lead high-value campaigns, optimize performance, and share best practices across Yahoo's ad platforms. The role emphasizes AI-assisted workflows and rapid learning in a fast-paced team.

Qualifications

• 3-5 years in digital advertising operations or related field.
• Hands-on DSP experience in programmatic/native advertising.
• Experience or strong interest using AI productivity tools.

Responsibilities

• Oversee end-to-end campaign setup and billing in Native platform.
• Manage complex creative/ad builds across platforms.
• Monitor delivery against KPIs and optimize.
• Support self-service advertisers with setup guidance.
• Identify AI-driven efficiencies to reduce manual tasks.
• Consult sales reps and client leads with data-driven recommendations.
• Coordinate with legal, billing for issue resolution.
• Use AI-augmented analysis to detect delivery anomalies.

Skills

DSP experience

Programmatic advertising

AI productivity tools

Attention to detail

Independent worker

Cross-functional communication

Google Workspace

macOS

Tools

Yahoo DSP

AI platforms

Analytics tools

Job description

Yahoo is seeking a Client Performance Senior Specialist to create, manage, and evaluate programmatic native ad campaigns in a DSP environment, including self-service campaigns. You will collaborate with Sales, Client Experience Leads, and clients from inception to completion.

You will lead high-value campaigns, optimize performance, and share best practices across Yahoo's ad platforms. The role emphasizes AI-assisted workflows and rapid learning in a fast-paced team.