Senior Programmatic Analytics and Strategy Lead

Zeta-Global; City of Rochester (NY); Hybrid; USD 122,000 - 166,000; Full time

Benefits offered by this job

Unlimited PTO

Excellent medical, dental, and vision

Employee Equity and Stock PurchasePlan

Employee Discounts, Virtual Wellness,

Pet Insurance

Job summary

Zeta Global Corp. seeks a Lead Analyst, Programmatic Analytics and Strategy in NYC to serve as the client-facing lead responsible for communicating campaign strategy, reviewing campaign-based performance insights, and delivering narrative interpretations of data findings to external clients.

The role requires partnering with clients, designing analytic and testing plans, owning end-to-end reporting, and collaborating with product/engineering teams to enhance measurement tools and campaign

Qualifications

• Bachelor’s degree in Business Intelligence and Analytics, Marketing Analytics, Mathematics or Statistics plus 4 years of experience required.
• Proven ability to communicate campaign strategy and insights to external clients.
• Experience designing analytic and testing plans and end-to-end campaign performance reporting.

Responsibilities

• Partner with clients to understand business challenges.
• Design analytic and testing plans to derive actionable intelligence aligned with client marketing objectives.
• Own end-to-end campaign performance reporting, identify optimization opportunities, and recommend strategies.
• Pull and synthesize audience insights reports.
• Design and implement controlled tests to evaluate model performance and feature effectiveness.

Skills

SQL

Excel (Pivot Tables)

PowerPoint

Data visualization

Client communication

Education

Bachelor’s degree in Business Intelligence and Analytics

Bachelor’s degree in Marketing Analytics

Bachelor’s degree in Mathematics or Statistics

Tools

SQL

Microsoft Excel

PowerPoint

Job description

Zeta Global Corp. seeks a Lead Analyst, Programmatic Analytics and Strategy in NYC to serve as the client-facing lead responsible for communicating campaign strategy, reviewing campaign-based performance insights, and delivering narrative interpretations of data findings to external clients.

The role requires partnering with clients, designing analytic and testing plans, owning end-to-end reporting, and collaborating with product/engineering teams to enhance measurement tools and campaign