Manager, Analytics & Insights - Programmatic

Zeta-Global; Fort Lauderdale (FL); Hybrid; USD 120,000 - 150,000; Full time

Job summary

Zeta Global, a NYSE-listed AI-powered marketing platform, seeks a Manager, Analytics & Insights - Programmatic to lead a two-analyst team and drive priority accounts with analytics and media strategy. You will design measurement frameworks and oversee testing initiatives while mentoring teammates as part of a client-focused programmatic analytics group.

Location flexibility includes hybrid setups across multiple cities or fully remote options, reflecting Zeta's distributed model and emphasis on

Responsibilities

• Take a lead role on priority and complex accounts, helping shape the analytics and media strategy narrative for client engagements.
• Partner

Job description

Manager, Analytics & Insights - Programmatic

WHO WE ARE

Zeta Global (NYSE: ZETA) is the AI-Powered Marketing Cloud that leverages advanced artificial intelligence (AI) and trillions of consumer signals to make it easier for marketers to acquire, grow, and retain customers more efficiently. Through the Zeta Marketing Platform (ZMP), our vision is to make sophisticated marketing simple by unifying identity, intelligence, and omnichannel activation into a single platform – powered by one of the industry’s largest proprietary databases and AI. Our enterprise customers across multiple verticals are empowered to personalize experiences with consumers at an individual level across every channel, delivering better results for marketing programs. Zeta was founded in 2007 by David A. Steinberg and John Sculley and is headquartered in New York City with offices around the world. To learn more, go to www.zetaglobal.com .

THE ROLE

The Programmatic Analytics and Strategy team at Zeta Global provides actionable insights to both external customers and internal teams. As Manager, you will oversee a team of two analysts while taking a lead role in priority accounts and media and analytics strategy. You will design measurement frameworks and drive complex testing initiatives including brand lift, incrementality, and A/B experimentation. Alongside your client’s work, you will develop your team’s capabilities through day-to-day coaching, mentorship, and training.

Depending on your location, this role could be hybrid (NYC, Fort Lauderdale, Nashville, LA, San Francisco) or remote.

Responsibilities:

• Take a lead role on priority and complex accounts, helping shape the analytics and media strategy narrative for client engagements.
• Partner