Senior Programmatic Ads GTM Leader

Netflix Global, LLC; New York (NY); Vor Ort; USD 317.000 - 505.000; Vollzeit

Benefits dieser Stelle

Health Plans

Mental Health support

401(k) Retirement Plan with employer 


Stock Option Program

Disability Programs

Health Savings and Flexible Spending

Family-forming benefits

Life and Serious Injury Benefits

Paid leave of absence programs

Flexible time off

Zusammenfassung

Netflix is seeking a Senior Ads Product Marketing leader to own programmatic GTM for UCAN in the US and Canada. You will shape how agencies, trading desks and advertisers transact programmatically, collaborating with product and sales leadership to influence strategy and growth.

You will define positioning, drive end-to-end GTM programs, and develop high-impact materials for internal and external audiences, including partnerships with DSPs/SSPs and industry stakeholders.

Qualifikationen

• 10-12+ years experience in product marketing within the programmatic advertising and/or B2B advertising space.
• Extensive knowledge of the programmatic ecosystem and translating technical capabilities into positioning.
• Deep knowledge of ad-supported CTV, retail/commerce media.
• Exceptional communication and storytelling skills.
• Proven track record of leading multiple high-visibility product launches and GTM programs.
• Strong cross-functional partnership on product strategy, positioning and launches.
• Ability to influence senior internal stakeholders and external partners.

Aufgaben

• Drive end-to-end go-to-market strategy for UCAN programmatic solutions and related expansions.
• Define Netflix’s programmatic positioning and value proposition for buyers.
• Build UCAN go-to-market and operational strategy for retail and commerce media.
• Serve as strategic advisor to product and regional leadership using customer insights.
• Develop GTM materials, decks, demos, FAQs, case studies to enable sales and partners.
• Lead enablement programs for ad sales teams and programmatic partners.
• Coordinate ad solution rollouts at major tentpole events with clients and partners.
• Translate portfolio strategy into clear customer messaging with cross-team collaboration.

Kenntnisse

Programmatic advertising

Product marketing

B2B advertising

Strategic storytelling

Cross-functional collaboration

Go-to-market strategy

Jobbeschreibung

Netflix is seeking a Senior Ads Product Marketing leader to own programmatic GTM for UCAN in the US and Canada. You will shape how agencies, trading desks and advertisers transact programmatically, collaborating with product and sales leadership to influence strategy and growth.

You will define positioning, drive end-to-end GTM programs, and develop high-impact materials for internal and external audiences, including partnerships with DSPs/SSPs and industry stakeholders.