Senior Programmatic Ads Product Marketing Lead (UCAN)

Netflix; New York (NY); Presencial; USD 317 000 - 505 000; Tempo integral

Vantagens oferecidas por esta oferta de emprego

Health Plans

Mental Health support

401(k) Retirement Plan with employer‑m

Stock Option Program

Disability Programs

Health Savings and Flexible Spending

Family-forming benefits

Life and Serious Injury Benefits

Paid time off

Resumo da oferta

Netflix is seeking a seasoned Senior Ads Product Marketing leader to own programmatic go‑to‑market for UCAN, defining positioning for agencies, trading desks, advertisers, and partners. You will partner with product and sales to shape strategy, lead GTM programs, and drive adoption across US and Canada with evidence-based insights.

You will collaborate across teams to ensure scalable messaging, launch multiple high‑impact campaigns, and measure success through clear metrics and market feedback.

Qualificações

• 10-12+ years experience in product marketing within the programmatic advertising and/or B2B Advertising space.
• Extensive knowledge of the programmatic ecosystem (demand and supply side, identity, measurement) and the ability to translate technical capabilities into compelling positioning and enablement strategies.
• Deep knowledge of the ad-supported CTV streaming space and retail / commerce media.
• Exceptional communication and storytelling skills.
• Proven track record of leading multiple concurrent, high‑visibility product launches and GTM programs from strategy through execution.
• Strong experience in partnering cross‑functionally on product strategy, product positioning/narrative and GTM launches, with the ability to influence senior internal stakeholders and external partners.
• Have strategic vision that is coupled with strong project management, planning, and organizational skills, including the ability to handle multiple projects simultaneously and to deliver work under tight timelines.
• Experience working with agency holding companies, advertisers and technology partners in the US and/or Canada is a plus.

Responsabilidades

• Drive end-to-end product go‑to‑market strategy for UCAN programmatic solutions, including DSP expansion, Programmatic Live, programmatic direct demand, supply curation, in‑DSP measurement and audiences and new capabilities (e.g., DSP/SSP integrations).
• Define and champion Netflix’s programmatic positioning and value proposition, highlighting why and how buyers should transact programmatically versus direct buying and streaming/CTV competitors.
• Build UCAN’s programmatic go‑to‑market and operational strategy for retail and commerce media.
• Serve as a strategic advisor to product and regional business leadership by establishing structured feedback loops and evidence‑based processes grounded in customer insights, research, and market trends to shape global product strategy, roadmap prioritization, and feature enhancements.
• Direct the development of high‑impact GTM materials and deliverables to bring solutions to life succinctly and persuasively.
• Lead internal and external enablement programs for ad sales teams, programmatic partners, Mid‑Market, and Emerging Business channels to drive programmatic depth, activation, and sales mastery.
• Drive alignment and execution of ad solution rollouts at tentpole events, representing Netflix programmatic with clients, partners, and industry audiences.
• Partner with Comms, Ad Product, Marketing, and Research teams to translate ads portfolio strategy into clear customer messaging and leverage audience/industry insights to inform new offerings.
• Define success metrics, track adoption, pipeline influence, and campaign performance to continuously refine strategy, messaging, and investment.

Conhecimentos

Programmatic advertising

B2B advertising

Cross-functional collaboration

Storytelling

Product launches

Stakeholder influence

Project management

US/Canada market knowledge

Agency relationships

Strategic thinking

Descrição da oferta de emprego

Netflix is seeking a seasoned Senior Ads Product Marketing leader to own programmatic go‑to‑market for UCAN, defining positioning for agencies, trading desks, advertisers, and partners. You will partner with product and sales to shape strategy, lead GTM programs, and drive adoption across US and Canada with evidence-based insights.

You will collaborate across teams to ensure scalable messaging, launch multiple high‑impact campaigns, and measure success through clear metrics and market feedback.