Senior Program Manager, Lead Lifecycle & Revenue Ops

Indeed.com; United States; Remote; USD 125,000 - 187,000; Full time

Job summary

Indeed is seeking a Sr. Program Manager, Performance Marketing to own the end-to-end lifecycle of marketing-generated leads and opportunities. You will ensure high-intent leads are routed correctly, contacted, and progressed efficiently, coordinating with Marketing, Revenue Process Automation, and Data Science.

You will optimize Salesforce, propensity models, and demand strategies while partnering with technical teams to improve pipeline velocity and data integrity across the stack.

Qualifications

• 10+ years in Marketing Ops, Sales Ops, or Revenue Ops (or 8+ years with a Bachelor’s)
• 3–5 years Salesforce lead object management and routing tools
• Deep understanding of lead routing logic and B2B funnel dynamics
• Advanced proficiency in Salesforce reports and dashboards
• Proactive, investigative mindset to fix pipeline issues autonomously

Responsibilities

• Own end-to-end lifecycle of marketing-generated leads and opportunities.
• Manage Salesforce lead routing rules and lifecycle stages across the tech stack.
• Enforce lead disposition standards and audit sales activities for pipeline hygiene.
• Monitor pipelines daily to identify stuck leads and routing issues; troubleshoot.
• Build dashboards to track speed-to-lead, conversion, routing accuracy, and SLA.

Skills

Salesforce

Lead routing

Data analytics

Dashboards

Education

Bachelor's degree

Master's degree

PhD (optional)

Tools

Salesforce (SFDC)

Excel/BI tools

Job description

Indeed is seeking a Sr. Program Manager, Performance Marketing to own the end-to-end lifecycle of marketing-generated leads and opportunities. You will ensure high-intent leads are routed correctly, contacted, and progressed efficiently, coordinating with Marketing, Revenue Process Automation, and Data Science.

You will optimize Salesforce, propensity models, and demand strategies while partnering with technical teams to improve pipeline velocity and data integrity across the stack.