Lifecycle Marketing Specialist

Seller's Advantage; Mesa (AZ); On-site; USD 70,000 - 100,000; Full time

Job summary

Seller's Advantage is seeking a mid-level CRM & Lifecycle Marketing Specialist in Mesa, AZ to own post-lead processes. You will build and run nurture and recycling programs in Pardot, craft email/SMS copy, and collaborate with the content editor on mid-funnel content. Expect ownership of evolving campaigns and new lead magnets as programs scale.

You will report to the Digital Marketing lead and work on on-site, growth-oriented initiatives that optimize lead conversion and appointment bookings.

Qualifications

• Strong Salesforce experience required.
• Experience building segmented, triggered automation in Pardot; HubSpot/Marketo with Salesforce is a plus.
• Strong writing skills and ability to draft email/SMS copy.
• Track record of owning a marketing program end-to-end with measurable results.
• Self-directed and technically capable to learn new tools/datasets quickly.
• Nice to have: SMS platforms, landing page/form builders, basic HTML/CSS for email, and lead generation experience.

Responsibilities

• Build and run lead nurture and lead recycling programs in Pardot.
• Create lifecycle sequences between intake and sales handoff to keep leads warm.
• Run ongoing email and SMS campaigns to move warm leads to booked appointments.
• Build segments, triggers, and completion actions; write/edit email and SMS copy.
• Collaborate with content editor on mid-funnel educational content.
• Develop lead magnets and calculators to grow opt-ins and take on more digital marketing projects.

Skills

Salesforce

Pardot (Salesforce Account Engagement)

Campaign automation

Email copywriting

SMS marketing

Lead nurturing

Data segmentation

Tools

Salesforce Account Engagement (Pardot)

HubSpot

Marketo

HTML/CSS basics

Job description

This is a full-time, on-site CRM & Lifecycle Marketing Specialist role in Mesa, AZ, reporting to the Digital Marketing lead.

Seller's Advantage brings in a lot of leads through TV, radio, billboards, paid search and SEO. This role owns what happens after a lead comes in. You'll build and run our lead nurture and lead recycling programs in Salesforce Account Engagement (Pardot). That covers:

• Re-engaging past leads that didn't close, cancelled, or went with another buyer


• A lifecycle sequence between intake and sales handoff, so leads stay warm while they wait


• Ongoing email and SMS campaigns that move warm leads toward a booked appointment

You'll build the segments, triggers and completion actions, and write and edit your own email and SMS copy. You'll also work with our content editor on mid-funnel educational content. Once the core programs are running, you'll develop lead magnets and calculators to grow opt-ins and take on more digital marketing projects.

This is a mid-level individual contributor role for someone who wants to build something and own the results.

Qualifications

• Strong, hands-on Salesforce experience (required)


• Experience building segmented, triggered automation in Salesforce Account Engagement (Pardot). HubSpot or Marketo experience is considered alongside strong Salesforce skills.


• Strong writing skills. You can draft email and SMS nurture copy without handing every message to another writer.


• A track record of owning a marketing program end to end, with results you can speak to


• Self-directed and technical enough to learn a tool or dataset once and run with it


• Nice to have: SMS platforms, landing page or form builders, basic HTML/CSS for email, and real estate or high-volume lead generation experience