Remote Marketing Operations Manager - Lead & Pipeline

Franklincovey; Utah; Hybrid; USD 89,000 - 116,000; Full time

Job summary

The Marketing Operations Manager owns lead and contact strategy and the day-to-day operations that turn marketing activity into clean, measurable pipeline—spanning lead scoring, funnel and lifecycle management, campaign and event operations, and pipeline reporting, with hands-on ownership of the assigned areas of the business.

This role ensures leads are captured, scored, and measured accurately from first touch through to sales-accepted pipeline, and serves as a key marketing operations point

Qualifications

• Bachelor’s degree in Marketing is required.
• 5+ years in marketing operations, revenue operations, or related experience.
• Hands-on Salesforce administration and CRM operations experience.

Responsibilities

• Lead & Contact Strategy: define how records are structured and prioritized for marketing and sales.
• Marketing Operations: manage lead scoring, campaign ops, and event roster reconciliation.
• Funnel & Lifecycle Management: own full-funnel management and nurture programs.
• Event Data Capture: oversee data enrichment, Salesforce sync, and reporting.
• Salesforce Operations: act as MOps contact for Salesforce and coordinate with teams.
• Enablement & Change Management: build SOPs and train field on new tools and workflows.

Skills

Marketing operations

Salesforce administration

CRM data analysis

Cross-functional collaboration

Communication

Education

Bachelor’s degree in Marketing

Tools

Salesforce

Job description

The Marketing Operations Manager owns lead and contact strategy and the day-to-day operations that turn marketing activity into clean, measurable pipeline—spanning lead scoring, funnel and lifecycle management, campaign and event operations, and pipeline reporting, with hands-on ownership of the assigned areas of the business.

This role ensures leads are captured, scored, and measured accurately from first touch through to sales-accepted pipeline, and serves as a key marketing operations point