Performance Marketing & Lifecycle Lead

Brand Knew; Los Angeles (CA); On-site; USD 90,000 - 130,000; Full time

Benefits offered by this job

Health, dental, and vision coverage

Job summary

Brand Knew is seeking a Marketing Manager, Performance & Lifecycle to drive performance-driven marketing for a diverse client roster. The role blends paid creative strategy with lifecycle marketing across paid social, email, and SMS, turning insights into actionable campaigns.

You’ll partner with paid media, design, copy, and account teams to craft concepts and campaigns that move customers through the funnel.

Qualifications

• 3+ years of experience in performance and lifecycle marketing.
• Experience developing creative concepts and messaging for paid media.
• Strong understanding of paid social creative and campaign impact.
• Hands-on lifecycle marketing across email and SMS, including automated flows.
• Experience with Klaviyo or a comparable lifecycle platform.
• Strong copywriting, messaging, and cross-channel storytelling.

Responsibilities

• Develop original static and video concepts for paid social campaigns.
• Translate goals and insights into creative concepts and messaging.
• Write briefs and copy directions for designers and editors.
• Review paid social performance with the media team and propose new directions.
• Use metrics like CTR, hold rate, CPA, and ROAS to evaluate performance.
• Develop and manage lifecycle campaigns across email and SMS.
• Build and optimize lifecycle campaigns in Klaviyo or comparable platforms.
• Create strategy decks and present performance insights to clients.

Skills

Performance marketing

Lifecycle marketing

Copywriting

Communication

Collaboration

Tools

Klaviyo

Job description

Brand Knew is seeking a Marketing Manager, Performance & Lifecycle to drive performance-driven marketing for a diverse client roster. The role blends paid creative strategy with lifecycle marketing across paid social, email, and SMS, turning insights into actionable campaigns.

You’ll partner with paid media, design, copy, and account teams to craft concepts and campaigns that move customers through the funnel.