Senior Product Marketing Specialist - Hybrid, Launch & Growth

Vego Garden; Houston (TX); Hybrid; USD 60,000 - 80,000; Full time

Benefits offered by this job

Flexible Paid Time Off

401k matching 4%

Company sponsored meals

Job summary

Vego Garden seeks an experienced Senior Marketing Specialist to lead product marketing for assigned product categories. You will write compelling copy that elevates our product pages, review drafts for quality, and ensure consistency with our brand voice across channels.

You will manage launch briefs, coordinate with Product Development, Creative, UI/UX and E-commerce, and use customer insight to optimize copy for engagement and conversion.

Qualifications

• Bachelor’s in Marketing, Public Relations, Communications, or equivalent experience.

Responsibilities

• Lead product marketing for an assigned set of categories, developing deep knowledge of those products, their customers, and their competitive set.
• Own the product information handoff from Product Development, confirming that specifications, claims and proof points arrive complete, and returning incomplete submissions rather than filling the gaps with assumptions.
• Confirm that every testable claim on assigned products is approved, substantiated and logged in the claims registry before it is published.
• Write Product Detail Page copy and install it into Figma wireframes with visual direction.
• Review product page drafts from other team members, giving written feedback against a documented standard and escalating judgment calls to the Senior Branding Manager.
• Maintain brand voice and messaging consistency across all touchpoints.
• Edit and proofread content to ensure accuracy, clarity and quality.
• Use performance data and customer feedback to optimize copy for engagement and conversion.
• Contribute to launch briefs by gathering inputs — product specifications, voice-of-customer research, competitor analysis and substantiated claims — and drafting sections for review.
• Bring naming and site placement recommendations into the brief, including shopping feed product type, where the product sits in navigation and collections, and which existing product pages it should attach to.
• Coordinate with Product Development, Creative, UI/UX and E-commerce to resolve open product questions and keep launches on schedule.
• Support product launches, promotions and seasonal campaigns, including peak‑season workload across categories outside your own.
• Assist the Branding Team with tasks from the managing Partners.
• Comply with Company policies and procedures.
• Perform all other duties as assigned.

Skills

Copywriting

Marketing strategy

Project coordination

Editorial judgment

Content marketing

AI writing tools

Collaboration

Education

Bachelor’s in Marketing or equivalent

Tools

Figma

Google Workspace

Project management software

AI writing tools (Claude/ChatGPT)

Shopify

Yotpo

Gorgias

Job description

Vego Garden seeks an experienced Senior Marketing Specialist to lead product marketing for assigned product categories. You will write compelling copy that elevates our product pages, review drafts for quality, and ensure consistency with our brand voice across channels.

You will manage launch briefs, coordinate with Product Development, Creative, UI/UX and E-commerce, and use customer insight to optimize copy for engagement and conversion.