Senior Product Marketing Manager — Solutions & GTM

Zendesk, Inc.; United States; Hybride; USD 127 000 - 191 000; Plein temps

Résumé du poste

Zendesk, Inc. is seeking a Product Marketing Manager - Solutions to lead go-to-market strategy for multi-product offerings and targeted industries.

You will craft solution-focused positioning and narratives for key personas and collaborate with Product Management and Sales to translate capabilities into business value. You will develop sales enablement tools, collateral, and training, while guiding cross-functional teams to optimize campaigns and drive pipeline growth.

Qualifications

• 10+ years of dedicated experience in B2B technology or SaaS product marketing.
• Direct experience developing and launching solution-centric or multi-product GTM strategies.
• Experience marketing solutions within Customer Experience (CX), CRM, or Enterprise Helpdesk ecosystems.

Responsabilités

• Lead the strategy, development, and execution of comprehensive go-to-market launches for multi-product solutions and select industries.
• Craft compelling solution-level positioning, messaging frameworks, and narrative arcs tailored to target personas and decision-makers.
• Create high-impact marketing collateral, including solution briefs, whitepapers, ROI calculators, pitch decks, and customer case studies.
• Partner closely with Product Management, Product Marketing, and Sales to translate cross-product capabilities into business-value solutions.
• Develop and deliver robust sales enablement programs, training modules, and tools that equip global sales teams to effectively articulate solution value.
• Conduct competitive research and buyer intelligence analysis to effectively position solutions against market offerings.
• Measure, analyze, and optimize GTM campaign performance to drive cross-sell, up-sell, and new business pipeline growth.

Connaissances

GTM strategy

Cross-functional leadership

Storytelling

AI tools

B2B SaaS marketing

Solutions marketing

Description du poste

Zendesk, Inc. is seeking a Product Marketing Manager - Solutions to lead go-to-market strategy for multi-product offerings and targeted industries.

You will craft solution-focused positioning and narratives for key personas and collaborate with Product Management and Sales to translate capabilities into business value. You will develop sales enablement tools, collateral, and training, while guiding cross-functional teams to optimize campaigns and drive pipeline growth.