Senior Product Marketing Manager (Remote in US)

Gainwell Technologies; Los Angeles (CA); Remote; USD 150,000 - 160,000; Full time

Job summary

An established industry player is seeking a Senior Product Marketing Manager to spearhead the go-to-market strategy for innovative healthcare solutions. This role is key in crafting compelling messaging and positioning that resonates with public health and Medicaid stakeholders. You will collaborate with cross-functional teams to develop impactful marketing content, conduct market research, and drive demand for solutions that enhance healthcare delivery. Join a company that values flexibility, learning, and career development while making a meaningful impact in the healthcare sector. This remote position offers a supportive environment for your professional growth.

Benefits

Flexible vacation policy

Company match 401K

Comprehensive health benefits

Company provided computer

Leadership development academies

Qualifications

• 7+ years of product marketing experience in healthcare.
• Strong track record in developing go-to-market strategies.

Responsibilities

• Lead go-to-market strategies for healthcare solutions.
• Create marketing content and manage sales enablement tools.

Skills

Product Marketing

Go-to-Market Strategy

Content Development

Sales Enablement

Market Research

Analytical Skills

Communication Skills

Education

Bachelor’s degree in Marketing

MBA

Tools

Salesforce

Marketo

Job description

Senior Product Marketing Manager (Remote in US)

Date: Apr 21, 2025

Location: Any city, LA, US, 99999

Great companies need great teams to propel their operations. Join the group that solves business challenges and enhances the way we work and grow. Working at Gainwell carries its rewards. You’ll have an incredible opportunity to grow your career in a company that values your contributions and puts a premium on work flexibility, learning, and career development.

Summary
Gainwell is seeking an experienced Senior Product Marketing Manager to drive the go-to-market strategy, positioning, and messaging for our public health and Medicaid solutions. This role will be instrumental in ensuring that our solutions are effectively communicated to state agencies and public sector decision-makers. The Senior Product Marketing Manager will work closely with the product management and Field Marketing/ABM team to develop product narratives, create compelling content, and drive demand for Gainwell’s solutions.

Your role in our mission

• Go-to-Market Leadership: Develop and execute go-to-market strategies for Gainwell healthcare and public sector solutions, ensuring clear and consistent messaging that resonates with target audiences.
• Solution Positioning: Craft and refine product positioning and messaging that differentiates Gainwell’s solutions in the market, tailored to public health and Medicaid stakeholders.
• Content & Collateral Development: Create and manage a wide range of marketing content, including solution briefs, white papers, case studies, and presentations that support both product-level and account-based marketing efforts.
• Sales Enablement: Equip sales and account teams with the tools and training needed to effectively communicate the value of Gainwell’s solutions, including battlecards, product presentations, and competitive analysis.
• Market & Competitive Research: Conduct market research to understand customer needs, market trends, and the competitive landscape, using insights to inform product strategy and marketing messaging.
• Cross-Functional Collaboration: Work closely with product management, sales, and the Field Marketing/ABM team to ensure product marketing efforts are aligned with overall go-to-market strategies and customer needs.
• Launch Management: Lead product and solution launches, coordinating with cross-functional teams to ensure successful rollout and strong market adoption.
• Customer Insights & Feedback: Engage with customers, prospects, and sales teams to gather feedback and insights that inform ongoing product development and marketing strategies.
• Performance Measurement: Track and report on the effectiveness of product marketing initiatives, making recommendations for continuous improvement.

What we’re looking for

• Bachelor’s degree in Marketing, Business, or a related field; MBA preferred.
• 7+ years of experience in product marketing in the healthcare industry.
• Proven track record of developing and executing successful go-to-market strategies for complex solutions.
• Strong experience in crafting product positioning, messaging, and content that speaks to decision-makers in state and government agencies.
• Excellent communication and presentation skills, with the ability to influence and collaborate across teams.
• Strong analytical skills, with the ability to leverage market data and insights to inform product and marketing strategies.
• Experience with marketing automation and CRM tools (e.g., Salesforce, Marketo) is a plus.
• Ability to work in a fast-paced environment and manage multiple priorities with attention to detail.

What you should expect in this role

• This is a full-time permanent regular salaried (W-2) employee position.
  • Monday through Friday work schedule (40 hours per week).
• Upward career advancement is possible and encouraged.
• Company match 401K and other benefits available within months of starting.
• Employees are eligible to take advantage of flexible vacation policy after ninety (90) calendar days of employment. Any exception requires manager approval prior to employee's Gainwell start date.
• Company provided computer for work use.
• This is a remote position. For remote positions employees' Broadband Internet connections should have a minimum speed of 24MBS download and 8 MBS upload. Greater speeds will of course provide better performance.
• Video cameras must be used during all interviews, as well as during the initial week of orientation if hired.
• We are accepting applications until May 10, 2025.

Compensation
The pay range for this position is $150,000-$160,000 per year, however, the base pay offered may vary depending on geographic region, internal equity, job-related knowledge, skills, and experience among other factors. Put your passion to work at Gainwell. You’ll have the opportunity to grow your career in a company that values work flexibility, learning, and career development. All salaried, full-time candidates are eligible for our generous, flexible vacation policy, a 401(k) employer match, comprehensive health benefits, and educational assistance. We also have a variety of leadership and technical development academies to help build your skills and capabilities.

We believe nothing is impossible when you bring together people who care deeply about making healthcare work better for everyone. Build your career with Gainwell, an industry leader. You’ll be joining a company where collaboration, innovation, and inclusion fuel our growth. Learn more about Gainwell at our company website and visit our Careers site for all available job role openings.

Gainwell Technologies is committed to a diverse, equitable, and inclusive workplace. We are proud to be an Equal Opportunity Employer, where all qualified applicants will receive consideration for employment without regard to race, religion, color, national origin, gender (including pregnancy, childbirth, or related medical condition), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics. We celebrate diversity and are dedicated to creating an inclusive environment for all employees.