Senior Product Marketing Manager - Lifecycle & Customer Communications (Fully Remote)

Caribou; United States; Remote; USD 120,000 - 180,000; Full time

Benefits offered by this job

Competitive compensation

Flexible Time Off (FTO)

Parental leave

Exceptional benefits

Job summary

Caribou is seeking a data-driven Senior Product Marketing Manager to own lifecycle strategy and customer communications across channels, partnering with Product, Marketing, Sales, and Data Science to improve conversion and retention. You will lead multi-channel messaging (email, SMS, in-app, and call scripts) and drive GTM launches with AI-powered personalization to optimize growth.

Caribou offers competitive compensation, flexible time off, parental leave, and strong benefits within a

Qualifications

• 5-8 years in product/lifecycle/growth marketing with MarTech proficiency.
• Experience collaborating with Product, Marketing, Sales and Data Science.
• Ability to own lifecycle strategy and customer communications.

Responsibilities

• Own multi-channel communications across email, SMS, in-app, and call scripts.
• Lead GTM launches and experimentation with AI-driven personalization.

Skills

Data-driven

Lifecycle marketing

Multi-channel communications

AI personalization

Job description

• Seeking a data-driven Senior Product Marketing Manager to own lifecycle strategy and customer communications.
• You'll work across Product, Marketing, Sales, and Data Science to drive conversion and retention.

Key Responsibilities:

• Own multi-channel communications across email, SMS, in-app, and call scripts.
• Lead GTM launches and experimentation with AI-driven personalization.

Qualifications & Benefits:

• 5-8 years in product/lifecycle/growth marketing with MarTech proficiency.
• We offer competitive compensation, FTO, parental leave, and exceptional benefits.

Caribou

Caribou gives people financial freedom by helping them refinance auto loans, saving drivers an average of $162/month. Led by industry leaders and backed by top investors, we foster a collaborative, impact-driven culture.