Product Marketing Manager — Global Ads GTM + Equity

Meta; Dover (DE); On-site; USD 160,000 - 224,000; Full time

Job summary

Meta is seeking an experienced Product Marketing Manager to drive market requirements and go-to-market plans across Meta’s advertiser interfaces. You will own GTM strategy, influence product development, and craft messaging for multiple audiences to boost awareness and adoption.

The role requires 10+ years in tech marketing or product roles, strong cross-functional leadership, and a data-driven approach. Collaboration with Product, Engineering, and Sales is essential in a fast-paced environment.

Qualifications

• 10+ years of professional experience in technology, internet technology, strategic marketing, product management, or management consulting.
• Experience leading cross-functional teams through influence.
• Analytical, data driven decision-maker with ability to simplify and communicate complex issues.
• Organizational and interpersonal skills with ability to multitask in a dynamic environment.
• Communication experience effective with technical, business, and external stakeholders.
• Bachelor's Degree in Business, Marketing or Related discipline.

Responsibilities

• Lead market assessment, quantitative analysis, qualitative feedback, and represent the requirements of the market internally with Product Management and Engineering.
• Understand advertiser needs/requirements and product risk areas to prioritize recommendations to product, engineering, and design teams for new and existing products.
• Drive cross-functional projects across Meta that build new innovative solutions for advertisers/marketers to ensure that products and solutions are incorporated into the platform in a consistent and strategic manner.
• Own go-to-market strategy for a portfolio of products and solutions by guiding cross-functional teams in developing client communications, product documentation, and positioning.
• Drive successful go-to-market activations across multiple internal sales and partnerships teams by crafting effective messaging for a variety of audiences and enabling go-to-market teams at scale.
• Partner with brand and integrated marketing on outbound marketing and advertising strategies and programs to drive awareness, adoption and long term engagement.

Skills

Market analysis

Cross-functional leadership

Data-driven decisions

Communication skills

Strategic thinking

Project management

Education

Bachelor's Degree in Business/Marketing or Related discipline

Job description

Meta is seeking an experienced Product Marketing Manager to drive market requirements and go-to-market plans across Meta’s advertiser interfaces. You will own GTM strategy, influence product development, and craft messaging for multiple audiences to boost awareness and adoption.

The role requires 10+ years in tech marketing or product roles, strong cross-functional leadership, and a data-driven approach. Collaboration with Product, Engineering, and Sales is essential in a fast-paced environment.