Product Marketing Manager, Ads Platforms & GTM

Meta; Trenton (NJ); On-site; USD 160,000 - 224,000; Full time

Job summary

Meta is seeking an experienced Product Marketing Manager to drive market requirements and go-to-market plans for advertiser solutions across our platform. You will own go-to-market strategy, craft messaging, and lead cross-functional efforts with Product, Engineering, and Sales to deliver at scale.

Ideal candidates have 10+ years in tech marketing or product management, strong analytical and communication skills, and experience leading global GTM initiatives in a fast-paced environment.

Qualifications

• 10+ years in technology, strategic marketing, product management, or management consulting.
• Experience leading cross-functional teams through influence.
• Analytical, data-driven with strong reasoning and communication.
• Strong prioritization, multitasking and independent work in a dynamic environment.
• Effective communication with technical, business and external stakeholders.
• Bachelor's Degree in Business, Marketing or related field.

Responsibilities

• Lead market assessment, quantitative analysis, qualitative feedback, and represent market requirements.
• Prioritize advertiser needs and product risk areas for new/existing products.
• Drive cross-functional projects to embed solutions across the platform.
• Own go-to-market strategy, guiding teams on communications and positioning.
• Drive GTM activations with sales/partnership teams via messaging for diverse audiences.
• Collaborate with brand and marketing on outbound strategies to drive awareness and adoption.

Skills

Market analysis

Cross-functional leadership

Data-driven decisions

Communication

Strategic thinking

Education

Bachelor's Degree in Business/Marketing

MBA (preferred)

Job description

Meta is seeking an experienced Product Marketing Manager to drive market requirements and go-to-market plans for advertiser solutions across our platform. You will own go-to-market strategy, craft messaging, and lead cross-functional efforts with Product, Engineering, and Sales to deliver at scale.

Ideal candidates have 10+ years in tech marketing or product management, strong analytical and communication skills, and experience leading global GTM initiatives in a fast-paced environment.