Senior Product Marketing Manager — Growth & UA Strategy

MobilityWare, LLC.; Los Angeles (CA); On-site; USD 140,000 - 180,000; Full time

Benefits offered by this job

Medical insurance

Dental insurance

Vision insurance

Unlimited PTO

Life insurance

401K with company match

Annual company trip

Free lunch in office

Free snacks and drinks

Casual dress code

Irvine office

Annual Game Jam

Job summary

MobilityWare is seeking a Senior Product Marketing Manager to lead user acquisition creative strategy, testing, and broader marketing initiatives across our games portfolio. You will partner with Marketing and Product to drive growth, engagement, and retention while aligning with company goals.

Responsibilities include owning UA creative testing roadmaps, analyzing results, and collaborating with UA, Product, Analytics, and Monetization to maximize performance.

Qualifications

• 5–7 years of marketing experience for mobile games or apps.
• Understanding of A/B testing with actionable recommendations.
• Understanding of App Store Optimization.
• Knowledge of the mobile ecosystem.
• Highly organized with ability to manage multiple projects.
• Exceptional analytical and quantitative skills.
• Ability to plan projects.
• Strong written and oral communication.
• Flexible on day-to-day priorities.
• Experience with data analysis and Excel.

Responsibilities

• Lead UA creative brainstorming and testing roadmap.
• Own UA creative testing research and optimization.
• Manage UA creatives development and analysis.
• Take a metrics-driven approach to creative iteration.
• Analyze campaign data to uncover insights and drive iterations.
• Create and execute go-to-market strategies for new game launches.
• Collaborate with UA, Product, Analytics, Monetization to optimize marketing processes and positioning.
• Develop marketing strategies for key game milestones with Product Marketing leadership.
• Conduct audience and competitor research to refine positioning and strategies.
• Weed out inefficiencies in creative research and testing processes with leadership.

Skills

A/B testing

App Store Optimization

Mobile marketing

Data analysis

Excel

Project planning

Communication

Multi-tasking

Job description

MobilityWare is seeking a Senior Product Marketing Manager to lead user acquisition creative strategy, testing, and broader marketing initiatives across our games portfolio. You will partner with Marketing and Product to drive growth, engagement, and retention while aligning with company goals.

Responsibilities include owning UA creative testing roadmaps, analyzing results, and collaborating with UA, Product, Analytics, and Monetization to maximize performance.