Growth Marketing Analyst II - Mobile UA & Data

SportsTechJobs; Irvine (CA); Sur place; USD 105 000 - 130 000; Plein temps

Avantages offerts par ce poste

Medical 100% paid

Dental 100% paid

Vision 100% paid

Unlimited PTO

401K with company match

Annual company trip

Free lunch and snacks

Résumé du poste

MobilityWare in Irvine, CA is seeking a Marketing Analyst II to join the Growth team. You will partner with User Acquisition, Creative, Product, and Finance to drive data-informed growth decisions across MobilityWare's mobile game portfolio.

This role concentrates on mobile UA and performance analytics, analyzing campaigns across Google Ads, Apple Search Ads, Meta, and other networks, designing experiments, and translating insights into concrete recommendations.

Qualifications

• 3–5 years of data analytics experience.
• Strong interest in mobile UA and performance marketing.
• Advanced proficiency in Excel or Google Sheets.
• SQL experience preferred.
• Experience with Tableau and/or Looker.
• Python helpful for data analysis.
• Clear communication of insights to varied audiences.
• Collaborative, proactive problem-solving approach.

Responsabilités

• Partner with UA across 2–4 mobile titles to drive growth through data-informed decisions.
• Analyze UA performance data to identify trends, risks, and drivers of growth and efficiency.
• Deliver actionable insights on campaign optimization, targeting, bidding, creative performance, and budgeting.
• Evaluate metrics like ROAS, CPI, retention, LTV, and install growth.
• Design and analyze A/B tests for creative concepts, channels, and store optimization.
• Collaborate with Creative, Product, Finance, and Data teams to align growth with business goals.
• Build and improve dashboards, reporting frameworks, and analytical tools.
• Conduct competitive and market analyses to identify trends and opportunities.
• Present findings clearly to technical and non-technical stakeholders.
• Bring curiosity and structured thinking to ambiguous business questions.

Connaissances

Data analytics

Mobile UA analytics

Excel/Sheets

SQL

Tableau/Looker

Python

Communication

Collaboration

Outils

Tableau/Looker

Description du poste

MobilityWare in Irvine, CA is seeking a Marketing Analyst II to join the Growth team. You will partner with User Acquisition, Creative, Product, and Finance to drive data-informed growth decisions across MobilityWare's mobile game portfolio.

This role concentrates on mobile UA and performance analytics, analyzing campaigns across Google Ads, Apple Search Ads, Meta, and other networks, designing experiments, and translating insights into concrete recommendations.