Senior Product Marketing Manager: Growth & UA Strategy

Jump Ramp; Irvine (CA); On-site; USD 140,000 - 180,000; Full time

Benefits offered by this job

Medical (100% paid)

Dental (100% paid)

Vision (100% paid)

Unlimited PTO

Life insurance (100% paid)

401K with competitive contribution

Annual company trip for you and aguest

Free lunch and snacks

Casual dress code

Office in Irvine

Game Jam

Job summary

MobilityWare is seeking a Senior Product Marketing Manager to drive growth across our mobile game portfolio, leading UA creative strategy, testing, and campaigns that boost player engagement and retention.

You'll drive cross-functional collaboration with Marketing and Product, align campaigns with player needs and company goals, and develop GTM plans for new launches while analyzing performance to uncover opportunities.

Qualifications

• 5–7 years of marketing experience for mobile games or apps.
• Strong knowledge of A/B testing with actionable recommendations.
• Understanding of App Store Optimization.
• Solid grasp of the mobile ecosystem.
• Excellent organizational and multi-tasking abilities.
• Strong written and oral communication skills.
• Excellent data analysis and Excel skills.

Responsibilities

• Lead creative brainstorming and develop a systematic approach to new ideas.
• Own UA creative testing roadmap and optimize creatives.
• Manage research, development, testing, and analysis of UA creatives.
• Take a metrics-driven approach to creative iteration.
• Monitor and analyze data to uncover insights and drive iterations.
• Create and execute go-to-market strategies for new game launches.
• Collaborate with UA, Product, Analytics, and Monetization teams to boost marketing processes.
• Develop strategies for key game milestones with product teams.
• Conduct audience and competitor research to refine product positioning.
• Evaluate and propose strategic partnerships for the studio.

Skills

A/B testing

App Store Optimization

Mobile marketing

Analytics

Excel

Project planning

Communication skills

Presentation skills

Multi-project management

Job description

MobilityWare is seeking a Senior Product Marketing Manager to drive growth across our mobile game portfolio, leading UA creative strategy, testing, and campaigns that boost player engagement and retention.

You'll drive cross-functional collaboration with Marketing and Product, align campaigns with player needs and company goals, and develop GTM plans for new launches while analyzing performance to uncover opportunities.