Growth Analytics Analyst — Mobile Games UA

MobilityWare, LLC.; Irvine (CA); On-site; USD 105,000 - 130,000; Full time

Benefits offered by this job

Medical insurance

Dental insurance

Vision insurance

Unlimited PTO

401K

Annual company trip

Free lunch

Casual dress code

Growth opportunities

Game Jam

Job summary

MobilityWare is seeking a Marketing Analyst II to join our Growth team and support MobilityWare's portfolio of mobile games. The role focuses on User Acquisition and growth analytics, partnering with UA, Creative, Product, and Finance to drive data-informed decisions across Google Ads, Apple Search Ads, Meta, and other networks.

You’ll dig into complex data, identify meaningful trends, and translate insights into recommendations that influence strategy.

Qualifications

• 3–5 years of data analytics experience.
• Strong interest in mobile user acquisition and performance marketing.
• Advanced proficiency in Excel or Google Sheets.
• Strong SQL experience preferred.
• Experience with analytics and visualization tools such as Tableau and/or Looker.
• Experience using Python for data analysis is a plus.

Responsibilities

• Partner with UA across 2–4 mobile game titles to drive growth through data-informed decisions.
• Analyze UA performance data to identify trends, opportunities, risks, and key drivers.
• Deliver actionable insights on campaign optimization, audience targeting, bidding strategies, creative performance, and budget allocation.
• Evaluate ROAS, CPI, retention, LTV, payback periods, and install growth.
• Design and analyze A/B tests across creative concepts, acquisition channels, targeting strategies, and app store optimization efforts.
• Collaborate with Creative teams to understand ad performance, funnel conversion, and iteration opportunities.
• Work cross-functionally with Product, Finance, and Data teams to connect acquisition performance with broader goals.
• Build and improve dashboards, reporting frameworks, and analytical tools for faster, informed decisions.
• Conduct competitive and market analysis to identify trends and growth opportunities.
• Present findings clearly to both technical and non-technical stakeholders.
• Bring structure, curiosity, and analytical thinking to open-ended questions.

Skills

Mobile growth analytics

Data storytelling

Excel/Sheets

SQL

Python

Communication

Cross-functional collaboration

Tools

Tableau

Looker

Power BI

Job description

MobilityWare is seeking a Marketing Analyst II to join our Growth team and support MobilityWare's portfolio of mobile games. The role focuses on User Acquisition and growth analytics, partnering with UA, Creative, Product, and Finance to drive data-informed decisions across Google Ads, Apple Search Ads, Meta, and other networks.

You’ll dig into complex data, identify meaningful trends, and translate insights into recommendations that influence strategy.