Senior Product Marketing Manager, Growth & UA

MobilityWare, LLC.

Irvine (CA)

On-site

USD 140,000 - 180,000

Full time

14 days+

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Benefits offered by this job

Medical insurance

Dental insurance

Vision insurance

Unlimited PTO

Life insurance

401K match

Annual company trip

Free lunch

Free snacks

Casual dress code

Irvine office

Game Jam

Job summary

MobilityWare, LLC. is seeking a Senior Product Marketing Manager to drive player growth, engagement, and retention across its mobile game portfolio.

You will lead user acquisition creative strategy, testing, and broader marketing initiatives, partnering with Marketing and Product to align with player needs and company goals. You will develop go-to-market plans for new game launches, leverage analytics to optimize performance, and collaborate with UA, Product, Analytics, and Monetization teams to

Qualifications

5–7 years of marketing for mobile games or apps.
Strong understanding of A/B testing.
Experience with App Store Optimization is a plus.
Excellent analytical and quantitative skills.
Ability to manage multiple projects and deadlines.
Excellent written and verbal communication.

Responsibilities

Lead UA creative brainstorming and develop a systematic approach for new ideas.
Own UA creative testing roadmap and conduct research to improve creatives.
Manage research, development, testing, and analysis of UA creatives.
Use a metrics-driven approach for creative iteration.
Monitor and analyze campaign data to derive strategic insights.
Create and execute go-to-market strategies for new game launches.
Collaborate with UA, Product, Analytics, Monetization to bolster marketing capabilities.
Define product positioning and test new creative strategies.
Evaluate and propose new strategic partnerships for the studio.