Senior Product Marketing Manager — Growth & UA Strategy

MobilityWare, LLC.; Irvine (CA); On-site; USD 140,000 - 180,000; Full time

Benefits offered by this job

Medical insurance (100% paid)

Dental insurance (100% paid)

Vision insurance (100% paid)

Unlimited PTO

Life insurance (100% paid)

401K with competitive contributions

Annual company trip

Free lunch, snacks, and drinks

Casual workplace with remodeled Irvine

Game Jam

Job summary

MobilityWare is seeking a Senior Product Marketing Manager to lead user acquisition creative strategy and drive growth across our mobile game portfolio.

You’ll collaborate with Marketing and Product teams to develop campaigns, test, analyze results, and optimize performance, ensuring alignment with player needs and company goals.

In Irvine, CA, the role offers a dynamic environment with strong compensation and benefits as MobilityWare grows its market footprint.

Qualifications

• 5-7 years of marketing for mobile games or apps.
• Understanding of A/B testing and deriving actionable recommendations.
• Understanding of App Store Optimization preferred.
• Knowledge of the mobile ecosystem required.
• Highly organized with ability to shift gears and focus on more than one project at a time.
• Exceptional analytical and quantitative skills.
• Ability to project plan.
• Great written and oral communication skills.
• Ability to be flexible on a day to day basis with task priority.
• Data Analysis and Excel experience.

Responsibilities

• Lead UA creative testing roadmap and conduct research to improve creatives.
• Own UA creatives development, testing, and analysis.
• Take a metrics-driven approach to creative iteration.
• Monitor and analyze campaign data to uncover insights and drive iteration.
• Create and execute go-to-market strategies for new game launches.
• Collaborate with UA, Product, Analytics, Monetization teams to bolster marketing processes and define positioning.
• Develop strategies for key game milestones with Product Marketing leadership.
• Perform audience and competitor research to shape product positioning and test new strategies.
• Weed out inefficiencies in the creative research and testing processes with leadership.
• Propose strategic partnerships for the studio.

Skills

A/B testing

Analytical skills

Project planning

Communication skills

Data analysis

Tools

Excel

App Store Optimization

Job description

MobilityWare is seeking a Senior Product Marketing Manager to lead user acquisition creative strategy and drive growth across our mobile game portfolio.

You’ll collaborate with Marketing and Product teams to develop campaigns, test, analyze results, and optimize performance, ensuring alignment with player needs and company goals.

In Irvine, CA, the role offers a dynamic environment with strong compensation and benefits as MobilityWare grows its market footprint.