Senior Product Marketing Manager

MobilityWare, LLC.; Irvine (CA); On-site; USD 140,000 - 180,000; Full time

Benefits offered by this job

Medical insurance (100% paid)

Dental insurance (100% paid)

Vision insurance (100% paid)

Unlimited PTO

Life insurance (100% paid)

401K with competitive contributions

Annual company trip

Free lunch, snacks, and drinks

Casual workplace with remodeled Irvine

Game Jam

Job summary

MobilityWare is seeking a Senior Product Marketing Manager to lead user acquisition creative strategy and drive growth across our mobile game portfolio.

You’ll collaborate with Marketing and Product teams to develop campaigns, test, analyze results, and optimize performance, ensuring alignment with player needs and company goals.

In Irvine, CA, the role offers a dynamic environment with strong compensation and benefits as MobilityWare grows its market footprint.

Qualifications

• 5-7 years of marketing for mobile games or apps.
• Understanding of A/B testing and deriving actionable recommendations.
• Understanding of App Store Optimization preferred.
• Knowledge of the mobile ecosystem required.
• Highly organized with ability to shift gears and focus on more than one project at a time.
• Exceptional analytical and quantitative skills.
• Ability to project plan.
• Great written and oral communication skills.
• Ability to be flexible on a day to day basis with task priority.
• Data Analysis and Excel experience.

Responsibilities

• Lead UA creative testing roadmap and conduct research to improve creatives.
• Own UA creatives development, testing, and analysis.
• Take a metrics-driven approach to creative iteration.
• Monitor and analyze campaign data to uncover insights and drive iteration.
• Create and execute go-to-market strategies for new game launches.
• Collaborate with UA, Product, Analytics, Monetization teams to bolster marketing processes and define positioning.
• Develop strategies for key game milestones with Product Marketing leadership.
• Perform audience and competitor research to shape product positioning and test new strategies.
• Weed out inefficiencies in the creative research and testing processes with leadership.
• Propose strategic partnerships for the studio.

Skills

A/B testing

Analytical skills

Project planning

Communication skills

Data analysis

Tools

Excel

App Store Optimization

Job description

As a Senior Product Marketing Manager at MobilityWare, you’ll play a key role in developing and executing marketing strategies that drive player growth, engagement, and retention across our portfolio of games.

You’ll lead user acquisition creative strategy, creative testing, and broader marketing initiatives, using performance insights to continuously refine and optimize our approach. Partnering closely with cross-functional teams across Marketing and Product, you’ll develop impactful campaigns, analyze results, identify growth opportunities, and help ensure our marketing efforts align with both player needs and company goals.

Responsibilities:

• Lead creative brainstorming, and refine a systematic approach to the development of new creative ideas.
• Own UA creative testing roadmap, conducting research and testing to improve the effectiveness of creatives.
• Manage research, development, testing, and analysis of UA creatives.
• Take a metrics-driven approach to creative iteration.
• Monitor and analyze creative and campaign data to uncover strategic insights, connections, and drive creative iteration.
• Create and execute go-to-market strategies for new game launches.
• Collaborate with other teams (e.g. UA, Product, Analytics, Monetization) to bolster the capabilities of our marketing processes and platforms, and define new product positioning and maximize competitive potential.
• Work closely with UA, creative and product team to develop marketing strategies for key game milestones.
• Conduct audience and competitor research to define product positioning and test new creative strategies, and constantly be a source of knowledge in regards to competitor trends and industry marketing methodology.
• Work closely with Product Marketing leadership to weed out inefficiencies in our creative research and testing processes.
• Work with Product Marketing leadership to evaluate and propose new strategic partnerships for the studio.

Qualifications for Position:

• 5-7 years of experience in marketing for mobile games or apps preferred.
• Understanding of A/B testing and deriving at actionable recommendations.
• Understanding of App Store Optimization preferred.
• Knowledge of the mobile ecosystem required.
• Highly organized with ability to shift gears and focus on more than one project at a time.
• Exceptional analytical and quantitative skills.
• Ability to project plan.
• Great written and oral communication skills.
• Ability to be flexible on a day to day basis with task priority.
• Data Analysis and Excel experience.

A Little Bit About Us:

MobilityWare is one of the leading mobile game publishers of card and puzzle games. With our headquarters in the heart of Orange County and a growing studio in Utah, we’re dedicated to our mission of bringing joy to others one game at a time. Ever since our flagship title Solitaire hit the Apple App Store on the day it opened in 2008, MobilityWare has been entertaining gamers around the world. With a product portfolio that includes beloved hits such as FreeCell, MONOPOLY Solitaire, Spades, Hearts, Mahjong, and Bubble Shooter Pop, our games have been downloaded over 600 MILLION times.

MobilityWare was recently named one of Built in LA’s Best Places to Work for the fifth year in a row and we’ve been recognized as one of the Best Places to Work in Orange County five times by the Orange County Business Journal and OC Register. While we’re proud to be the company behind some of mobile gaming’s most popular titles, our most important achievement is creating a work environment that encourages professional growth and prioritizes the wellness of all of our team members.

Do we have your attention yet? Here are just some of the perks of working with us:

• We offer medical (100% paid option), dental (100% paid), vision (100% paid), unlimited PTO/Vacation, life insurance (100% paid), and a 401K with competitive contribution.
• Annual, all-inclusive company trip for you and a guest. Previous destinations include Hawaii, a Mexican Riviera Cruise, Las Vegas and Los Cabos!
• In the office we offer things like free lunch, free snacks, and free drinks.
• Casual workplace that includes a relaxed dress code, plus a newly remodeled office in the heart of Irvine.
• Growth, growth, growth - we are growing, and we would love for you to join us on the ride.
• Annual Game Jam to show off your creative chops!

In compliance with local law, we are disclosing compensation for this role. The range listed is just one component of MobilityWare’ s total compensation package for employees, which may include short- and long-term incentives and program-specific awards. The disclosed range estimate has not been adjusted for the applicable geographic differential associated with the location at which the position may be filled. Starting pay for the successful applicant will depend on a variety of job-related factors, which may include education, training, experience, certifications, location, business needs, or market demands. This range is based on a full-time position. This range may be modified in the future. The annual base salary pay range for this role is $140,000- $180,000.