Growth-Focused Product Marketing Manager - Mobile Games

MobilityWare, LLC.; Irvine (CA); Hybrid; USD 90,000 - 110,000; Full time

Benefits offered by this job

Medical insurance

Dental insurance

Vision insurance

Unlimited PTO

Life insurance

401K

Annual company trip

Free lunch

Free snacks

Free drinks

Casual dress code

Irvine office

Growth opportunities

Game Jam

Job summary

MobilityWare is seeking a Product Marketing Manager to shape and execute marketing strategies that drive player growth, engagement, and retention across our portfolio of games. You will lead UA creative strategy, oversee testing and optimization, and help define marketing approaches for multiple titles.

Collaborate with Marketing, Product, Analytics, and Monetization teams to translate performance data into actionable insights, create go-to-market plans for new launches, and continuously

Qualifications

• 3-5 years of experience in marketing for mobile games or apps preferred.
• Understanding of A/B testing and deriving actionable recommendations.
• Understanding of App Store Optimization preferred.
• Knowledge of the mobile ecosystem required.
• Highly organized with ability to shift gears and focus on more than one project at a time.
• Exceptional analytical and quantitative skills.
• Ability to project plan.
• Great written and oral communication skills.
• Ability to be flexible on a day to day basis with task priority.
• Data Analysis and Excel experience.

Responsibilities

• Lead UA creative brainstorming and refine a systematic approach to new creative ideas.
• Own UA creative testing roadmap, conducting research and testing to improve creatives.
• Manage research, development, testing, and analysis of UA creatives.
• Take a metrics-driven approach to creative iteration.
• Monitor and analyze creative and campaign data to uncover strategic insights and drive iteration.
• Create and execute go-to-market strategies for new game launches.
• Collaborate with UA, Product, Analytics, Monetization to bolster marketing processes and define product positioning.
• Work with UA, creative and product teams to develop marketing strategies for key game milestones.
• Conduct audience and competitor research to define product positioning and test new creative strategies, staying updated on market trends.
• Work with Product Marketing leadership to weed out inefficiencies in research and testing processes.
• Evaluate and propose new strategic partnerships for the studio.

Skills

Marketing for mobile games

A/B testing

App Store Optimization

Mobile ecosystem knowledge

Analytical skills

Project planning

Communication skills

Multitasking

Data Analysis & Excel

Tools

Excel

Job description

MobilityWare is seeking a Product Marketing Manager to shape and execute marketing strategies that drive player growth, engagement, and retention across our portfolio of games. You will lead UA creative strategy, oversee testing and optimization, and help define marketing approaches for multiple titles.

Collaborate with Marketing, Product, Analytics, and Monetization teams to translate performance data into actionable insights, create go-to-market plans for new launches, and continuously