Mobile Game Product Marketing Manager — LiveOps & Growth

Mattel, Inc.; El Segundo (CA); Hybrid; USD 130,000 - 158,000; Full time

Job summary

Mattel Game Studios seeks a Product Marketing Manager to lead go-to-market execution for a growing portfolio of mobile games. You will bridge game development, publishing, UA, Creative Strategy, Analytics, PR, and Brand teams to drive successful launches and ongoing campaigns.

You will coordinate pre-registration, launches, lifecycle campaigns, audience strategy, and cross-Mattel promotions, blending marketing fundamentals with a passion for mobile games and player behavior while driving

Qualifications

• 5+ years in product, growth, or lifecycle marketing, including 3+ years in live-service mobile games.
• Experience developing audience segmentation, messaging frameworks, and product positioning.
• Experience supporting a title across its full lifecycle with hands-on CRM and lifecycle execution.
• Experience partnering with Influencer Marketing and agency partners.

Responsibilities

• Build and run go-to-market plans for each title across its launch arc (pre-registration, soft launch, worldwide launch, LiveOps).
• Own cross-functional marketing calendar across portfolio and coordinate with game teams, Growth, Brand, PR, Web, and Influencer Marketing.
• Develop positioning, messaging frameworks, audience segmentation, and player personas for campaigns.
• Execute lifecycle and CRM campaigns including segmentation, copy, cadence, and journey design.
• Develop app store presence and merchandising content in collaboration with Creative Strategist and ASO testing.
• Partner with Brand teams to integrate mobile moments into events and launches; bring brand moments into game marketing.
• Plan and execute creator campaigns with Influencer Marketing and agency partners.
• Distribute player and market research to inform cross-functional planning.

Skills

Product marketing

Go-to-market planning

Lifecycle marketing

CRM campaigns

Cross-functional collaboration

Storytelling & communication

PowerPoint proficiency

Excel proficiency

Self-starter

Analytics-driven

Education

Bachelor's degree in Marketing, Business Admin, Communications, Digital Media, or related field

Tools

ASO

PowerPoint

Excel

Singular

CRM tools

Job description

Mattel Game Studios seeks a Product Marketing Manager to lead go-to-market execution for a growing portfolio of mobile games. You will bridge game development, publishing, UA, Creative Strategy, Analytics, PR, and Brand teams to drive successful launches and ongoing campaigns.

You will coordinate pre-registration, launches, lifecycle campaigns, audience strategy, and cross-Mattel promotions, blending marketing fundamentals with a passion for mobile games and player behavior while driving