Senior Product Marketing Manager

LegalZoom; Los Angeles (CA); Hybrid; USD 122,000 - 216,000; Full time

Benefits offered by this job

Medical, Dental, Vision Insurance

401k with Matching Contributions

Paid Time Off

Health Savings Account

Job summary

LegalZoom is seeking a Senior Product Marketing Manager to own the performance and growth of a business line, driving acquisition strategy and pricing. You will partner with Product, Marketing, and Sales to shape positioning and enable scalable go-to-market programs.

The role emphasizes AI-enabled processes and cross-functional collaboration across marketing, product, UX, and legal teams. Ideal candidates bring 8+ years in marketing with 4+ in PMM, strong revenue accountability, and experience

Qualifications

• 8+ years of marketing experience including 4+ years in Product Marketing.
• Direct revenue accountability and track record of growth.
• Experience with nationwide campaigns and GTM initiatives.
• Pricing strategies informed by behavioral economics.
• Proficient in A/B testing and data-driven decision making.
• Excellent written and oral communication, comfortable with executives.
• Experience building AI agents/workflows for PMM.
• Bachelor's degree required; MBA or higher preferred.

Responsibilities

• Own performance across portfolio with marketing roadmaps and data-driven optimizations.
• Map customer journey, reduce friction, drive retention and long-term value.
• Define positioning, packaging, and pricing for products.
• Lead go-to-market, campaigns, and cross-sell opportunities.
• Develop launch plans and support product and feature introductions.
• Monitor competitive landscape and adapt messaging and journeys.
• Collaborate with cross-functional teams to ensure great customer experiences.
• Create AI-enabled workflows to scale PMM research and operations.

Skills

Marketing experience

Product marketing

Revenue accountability

Go-to-market

Pricing strategy

A/B testing

Executive communication

AI workflows

Education

Bachelor's degree

MBA or higher

Tools

Claude

ChatGPT

Gemini

AirOps

Job description

Description

About LegalZoom

LegalZoom is on a mission to help people navigate the legal system with confidence and clarity. As a leader in online legal services for over 25 years, we combine technology, attorney‑led solutions, and expertise to protect the aspirations, lives, and legacies of millions of customers. If you’re ready to contribute to a collaborative, diverse, and distributed group of creative thinkers and problem‑solvers, we can’t wait to meet you.

Human-in-the-Loop

At LegalZoom, we operate with a human-in-the-loop model, where AI enhances—rather than replaces—human judgment. We believe the strongest outcomes for our customers come from thoughtfully integrating human expertise with AI capabilities to improve accuracy, safety, and decision‑making.

Where we work

We believe work should work for you. LegalZoom supports a remote‑friendly environment that gives employees flexibility and balance. Our Austin, Beaverton, Frisco, Los Angeles Metro, and San Francisco Bay Area offices allow our employees to collaborate with teammates and offer special onsite events, lunches, and more.

This hybrid position will work remotely as well as onsite in our Sherman Oaks, CA office. Candidates in Los Angeles are preferred.

Overview

As a Senior Product Marketing Manager, you will own the performance and growth of a LegalZoom business line, driving acquisition strategy, shaping positioning, and delivering revenue results. Senior PMMs at LegalZoom operate with broad business ownership across a defined product portfolio, partnering closely with cross‑functional leaders to drive outcomes. You are the connective tissue between product, marketing, and the customer: you understand the competitive landscape deeply, own the end‑to‑end customer journey from first touch through long‑term retention, and translate market intelligence into go‑to‑market strategies that win. You are equally comfortable developing pricing strategy rooted in behavioral economics as you are building AI agents to scale how the PMM team operates. You are creative, strategic, and analytically rigorous, with a track record of delivering measurable business impact.

You will

• Own performance across your portfolio by building marketing roadmaps, monitoring performance, and developing action plans that respond to business trends and results
• Lead the end‑to‑end customer journey by mapping key milestones, identifying friction points, and partnering with Product and Channel Marketing to drive retention and long‑term value
• Establish positioning, packaging, and pricing for your business portfolio of products
• Drive commercialization, campaign, and cross‑sell opportunities
• Develop go‑to‑market strategies to support product and feature launches
• Understand the competitive landscape – be an expert on our competition and how they position themselves with commercialization, claims, messaging, and product journeys
• Influence product strategy, testing, research and content roadmaps to optimize our position
• Support market research projects for your portfolio to better understand the market and gather intelligence to help inform pricing, product features and benefits, and messaging
• Create and optimize claims and messaging that will resonate with prospective customers
• Work with Marketing, Product Management, UX/Creative, Sales, Customer Care, PR, Engineering, Legal, Business Development to ensure a great customer experience
• Build AI agents and automated workflows in Claude, ChatGPT, Gemini, or AirOps to streamline PMM tasks and scale the team's research, analysis, and go‑to‑market operations

You have

• 8+ years of marketing experience, with at least 4 years specifically in Product Marketing
• Experience with direct revenue accountability and a track record of hitting growth targets
• Experience driving nationwide campaigns, GTM initiatives, and performance marketing
• Ability to apply consumer insights, research, and testing to drive world‑class strategy
• Experience developing pricing strategies, leveraging behavioral economics principles (asymmetric dominance, anchoring, and decoy pricing)
• Experience with A/B testing, tracking and interpreting results, and recommending next steps
• Excellent communication skills (written & verbal), comfortable presenting to executives
• Experience building AI agents and automated workflows using Claude or similar tools
• Bachelor’s degree required; MBA or higher degree preferred

Salary and Benefits

The salary range for this role is ($121,500-$216,000). Actual compensation offered will depend on several factors including but not limited to: geographic location, work experience, education, skill level, and/or other business and organizational needs. In addition, an annual bonus, incentive bonus and/or restricted stock units may be provided as part of the compensation package. You will also receive a full range of medical, financial, and other benefits as seen below.

• Medical, Dental, Vision Insurance
• 401k, With Matching Contributions
• Paid Time Off
• Health Savings Account (HSA)
• Flexible Spending Account (FSA)
• Short-Term/Long-Term Disability Insurance
• Plus other wellness benefits to include:
• Fertility
• Mental Health
• One Medical

Join us in making a difference as we build our future and help ensure access to professional legal advice to all!

LegalZoom is an equal opportunity employer, dedicated to diversity, equality, and inclusion, and provides equal employment opportunities to all employees and applicants for employment. LegalZoom prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws. Additionally, LegalZoom is enrolled in the E-Verify program. For additional information on E-Verify, please visit Participation and Right to Work pages.