Senior Product Marketing Manager

LegalZoom.com, Inc.; California (MO); Hybrid; USD 122,000 - 216,000; Full time

Benefits offered by this job

401k with matching

Disability insurance

Wellness benefits

Job summary

LegalZoom.com, Inc. is seeking a Senior Product Marketing Manager to own growth for a defined product portfolio. You will shape positioning, pricing, and go-to-market strategies while partnering with product, marketing, and sales to drive acquisition and retention.

A strong emphasis on AI-enabled workflows and pricing informed by behavioral economics is required. You will lead end-to-end marketing initiatives, map the customer journey, and analyze market dynamics to inform strategy, messaging,

Qualifications

• 8+ years of marketing experience, with at least 4 years specifically in Product Marketing.

Responsibilities

• Own performance across your portfolio by building marketing roadmaps and action plans.

Skills

Marketing experience

Product marketing

A/B testing

Pricing strategy

GTM campaigns

AI agents

Executive presentations

Cross-functional collaboration

Education

Bachelor's degree

MBA or higher

Tools

Claude

ChatGPT

Gemini

AirOps

Job description

LegalZoom is on a mission to help people navigate the legal system with confidence and clarity. As a leader in online legal services for over 25 years, we combine technology, attorney-led solutions, and expertise to protect the aspirations, lives, and legacies of millions of customers. If you’re ready to contribute to a collaborative, diverse, and distributed group of creative thinkers and problem-solvers, we can’t wait to meet you.

Human-in-the-Loop

At LegalZoom, we operate with a human-in-the-loop model , where AI enhances—rather than replaces—human judgment. We believe the strongest outcomes for our customers come from thoughtfully integrating human expertise with AI capabilities to improve accuracy, safety, and decision-making.

To align with our AI-integrated operating model, our interview process will assess AI fluency, curiosity, and measurable/impactful workflow integration.

Where we work

We believe work should work for you. LegalZoom supports a remote-friendly environment that gives employees flexibility and balance. Our Austin, Beaverton, Frisco, Los Angeles Metro, and San Francisco Bay Area offices allow our employees to collaborate with teammates and offer special onsite events, lunches, and more.

This hybrid position will work remotely as well as onsite in our Sherman Oaks, CA office.

Candidates in Los Angeles are preferred.

Overview

As a Senior Product Marketing Manager, you will own the performance and growth of a LegalZoom business line, driving acquisition strategy, shaping positioning, and delivering revenue results. Senior PMMs at LegalZoom operate with broad business ownership across a defined product portfolio, partnering closely with cross-functional leaders to drive outcomes. You are the connective tissue between product, marketing, and the customer: you understand the competitive landscape deeply, own the end-to-end customer journey from first touch through long-term retention, and translate market intelligence into go-to-market strategies that win. You are equally comfortable developing pricing strategy rooted in behavioral economics as you are building AI agents to scale how the PMM team operates. You are creative, strategic, and analytically rigorous, with a track record of delivering measurable business impact.

You will

Own performance across your portfolio by building marketing roadmaps, monitoring performance, and developing action plans that respond to business trends and results

Lead the end-to-end customer journey by mapping key milestones, identifying friction points, and partnering with Product and Channel Marketing to drive retention and long-term value

Establish positioning, packaging, and pricing for your business portfolio of products

Drive commercialization, campaign, and cross-sell opportunities

Develop go-to-market strategies to support product and feature launches

Understand the competitive landscape – be an expert on our competition and how they position themselves with commercialization, claims, messaging, and product journeys

Influence product strategy, testing, research and content roadmaps to optimize our position

Support market research projects for your portfolio to better understand the market and gather intelligence to help inform pricing, product features and benefits, and messaging

Create and optimize claims and messaging that will resonate with prospective customers

Work with Marketing, Product Management, UX/Creative, Sales, Customer Care, PR, Engineering, Legal, Business Development to ensure a great customer experience

Build AI agents and automated workflows in Claude, ChatGPT, Gemini, or AirOps to streamline PMM tasks and scale the team's research, analysis, and go-to-market operations

You have

8+ years of marketing experience, with at least 4 years specifically in Product Marketing

Experience with direct revenue accountability and a track record of hitting growth targets

Experience driving nationwide campaigns, GTM initiatives, and performance marketing

Ability to apply consumer insights, research, and testing to drive world-class strategy

Experience developing pricing strategies, leveraging behavioral economics principles (asymmetric dominance, anchoring, and decoy pricing)

Experience with A/B testing, tracking and interpreting results, and recommending next steps

Excellent communication skills (written & verbal), comfortable presenting to executives

Experience building AI agents and automated workflows using Claude or similar tools

Bachelor’s degree required; MBA or higher degree preferred

The salary range for this role is ($121,500-$216,000) . Actual compensation offered will depend on several factors including but not limited to: geographic location, work experience, education, skill level, and/or other business and organizational needs. In addition, an annual bonus, incentive bonus and/or restricted stock units may be provided as part of the compensation package. You will also receive a full range of medical, financial, and other benefits as seen below.

• 401k, With Matching Contributions
• Short-Term/Long-Term Disability Insurance
• Plus other wellness benefits to include:

Join us in making a difference as we build our future and help ensure access to professional legal advice to all! LegalZoom is an equal opportunity employer, dedicated to diversity, equality, and inclusion, and provides equal employment opportunities to all employees and applicants for employment. LegalZoom prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws. Additionally, LegalZoom is enrolled in the E-Verify program. For additional information on E-Verify, please visit Participation and Right to Work pages.