Senior Product Marketing Manager (Fully Remote)

Unknown; United States; Remote; USD 120,000 - 180,000; Full time

Benefits offered by this job

Remote-first culture

Opportunity to build from scratch

Job summary

Unknown is seeking a Product Marketing leader to build and scale the function for a B2B SaaS company serving the construction sector. You will shape positioning, messaging, and evidence across target segments.

You\'ll own go-to-market strategy and launches across four markets, translating customer interviews into actionable insights. Remote-first culture offers collaboration across regions and rapid impact.

Qualifications

• 5–8 years of B2B SaaS product marketing experience.
• Experience building a function from scratch and working across multiple regions.
• Background marketing to construction or proptech industries.

Responsibilities

• Develop positioning and messaging for customer segments and buyer personas.
• Lead go-to-market strategy and execution for product launches across four markets.
• Turn customer interviews and market signals into actionable insights and customer evidence.

Skills

Positioning & Messaging

Go-to-market strategy

Customer insights & interviews

Cross-market collaboration

Education

Bachelor's degree in Marketing or related field

Tools

Marketing automation

CRM systems

Product analytics

Job description

• Build the product marketing function for a B2B SaaS company serving the construction sector.
• Shape how customers across multiple markets discover, evaluate, and adopt products.

What You'll Do:

• Develop positioning and messaging for customer segments and buyer personas.
• Lead go-to-market strategy and execution for product and feature launches across four markets.
• Turn customer interviews and market signals into actionable insights and customer evidence.

What We're Looking For:

• Five to eight years of B2B SaaS product marketing experience.
• Experience building a function from scratch and working across multiple regions.
• Background marketing to construction or property technology industries.

A B2B SaaS company serving the construction sector. The company is an established player in the industry, though the posting does not specify size; it offers a remote-first culture and seeks to build its product marketing function from the ground up.