Senior Product Marketing Manager

Recruiter Drive; Austin (TX); On-site; USD 140,000 - 210,000; Full time

Job summary

Recruiter Drive seeks a first dedicated Product Marketing leader to own positioning, GTM, enablement, and competitive intel from day one. You will build the function from scratch and work directly with the CEO, Chief Product Officer, CRO, and Director of Global Marketing.

This is a broad, hands-on role across four markets with trips to construction sites; you will shape messaging, run product launches, and create sales tools while leveraging AI workflows for research, content drafting, and

Qualifications

• 5-8 years of B2B SaaS product marketing experience.
• Experience building a product marketing function from scratch.
• A track record of end-to-end launches and a managed launch calendar.
• Strong positioning across segments, personas, and geographies.
• Cross-functional skills, translating between product, sales, and marketing.
• Comfort with ambiguity and the ability to self-direct in an evolving function.
• Enthusiasm for AI-assisted workflows.
• Bachelor's degree in marketing or related field.
• Nice to have: construction tech, proptech, or experience marketing to technical or field-based buyers

Responsibilities

• Own positioning and messaging across segments, personas, and markets.
• Build the product marketing function from the ground up: audit what exists, define the playbook, execute.
• Lead GTM strategy and execution for product launches, partner launches, and feature releases.
• Own sales enablement end to end: battlecards, objection guides, one-pagers, ROI calculators, demo scripts, deal coaching.
• Design and ship AI workflows for competitive monitoring, research synthesis, content drafting, and enablement.
• Lead upcoming website rebuild, owning positioning and messaging.
• Turn customer interviews, win/loss data, and market signals into insight the company can act on.
• Build a library of customer evidence and nurture advocates for references, case studies, and events.
• Coach regional marketing managers on messaging and positioning.
• Travel 2-3 times per quarter to visit customers on construction sites.

Skills

Product marketing

B2B SaaS

Go-to-market

Cross-functional

Education

Bachelor's degree

Job description

A fast-growing construction-technology company is hiring its first dedicated Product Marketing leader. Its platform helps some of the largest construction firms stay on schedule and communicate progress. It has proven product-market fit, and it is now building the go-to-market engine to scale in North America. You'll own the entire function from day one, with no inherited playbook and no layers of bureaucracy.

• Greenfield ownership. The company has never had a dedicated product marketer. You build positioning, GTM, enablement, and competitive intel from scratch.
• Leadership access. Work directly with the CEO, Chief Product Officer, CRO, and Director of Global Marketing.
• A product customers love. The team rarely loses deals on capability, so you're marketing something that delivers.
• An industry still early. Construction is one of the least digitized industries in the world, and you help define how it adopts technology.
• Global scope. Work across four markets, with 2-3 trips a quarter to visit customers on real construction sites.
• AI-forward. You're encouraged to build AI workflows for competitive monitoring, research synthesis, content drafting, and enablement.
• A clear growth path. The company is expanding into North America, and the function you build now scales with it.

What you'll do

• Own positioning and messaging across segments (general contractors, owners, developers), personas, and markets
• Build the product marketing function from the ground up: audit what exists, define the playbook, execute
• Lead GTM strategy and execution for product launches, partner launches, and feature releases
• Own sales enablement end to end: battlecards, objection guides, one-pagers, ROI calculators, demo scripts, deal coaching
• Design and ship AI workflows for competitive monitoring, research synthesis, content drafting, and enablementLead the upcoming website rebuild, owning positioning and messaging
• Turn customer interviews, win/loss data, and market signals into insight the company can act on
• Build a library of customer evidence and nurture advocates for references, case studies, and events
• Coach regional marketing managers on messaging and positioning
• Travel 2-3 times per quarter to visit customers on construction sites

What you bring

• 5-8 years of B2B SaaS product marketing experience
• Experience building a product marketing function from scratch
• A track record of end-to-end launches and a managed launch calendar
• Strong positioning across segments, personas, and geographies
• Cross-functional skills, translating between product, sales, and marketing
• Comfort with ambiguity and the ability to self-direct in an evolving function
• Enthusiasm for AI-assisted workflows
• Bachelor's degree or equivalent in marketing or a related field
• Nice to have: construction tech, proptech, or experience marketing to technical or field-based buyers

Interview process

screening call, hands-on product marketing deep dive, scenario presentation to a panel, and a final conversation with the CEO.

Work authorization

Must be authorized to work in the U.S. and based in or near Austin. The company cannot sponsor visas.

Equal Employment Opportunity

We are an equal opportunity employer and consider all qualified applicants without regard to race, color, religion, sex (including pregnancy, sexual orientation, and gender identity), national origin, age, disability, veteran status, or any other protected characteristic. We comply with the California Fair Chance Act and will consider qualified applicants with arrest and conviction records. Reasonable accommodations are available upon request. https://recruiterdrive.us/privacy