Product Marketing Lead, B2B SaaS (4 Markets)

Unnamed B2B SaaS Company; United States; Remote; USD 120,000 - 170,000; Full time

Job summary

Unnamed B2B SaaS Company is building a product marketing function from the ground up. The role leads GTM strategy and execution for launches across four markets, developing sales enablement resources and AI-driven workflows to support competitive research and content drafting.

The ideal candidate brings 5–8 years in B2B SaaS product marketing and can work independently in a rapidly evolving, sparse-structure environment while targeting large enterprise customers.

Qualifications

• 5–8 years of B2B SaaS product marketing experience.
• Experience owning product marketing for SaaS serving large organizations.
• Ability to work independently in an evolving function with limited structure.

Responsibilities

• Lead go-to-market strategy and execution for product, partner, and feature launches across markets.
• Create sales enablement resources such as battlecards, guides, one-pagers, ROI tools, and scripts.
• Develop AI-enabled workflows for competitive monitoring, research synthesis, content drafting, and sales enablement.

Skills

B2B SaaS marketing

Enterprise SaaS marketing

Independent work

Job description

Unnamed B2B SaaS Company is building a product marketing function from the ground up. The role leads GTM strategy and execution for launches across four markets, developing sales enablement resources and AI-driven workflows to support competitive research and content drafting.

The ideal candidate brings 5–8 years in B2B SaaS product marketing and can work independently in a rapidly evolving, sparse-structure environment while targeting large enterprise customers.