Senior Product Marketing Manager (Fully Remote)

Unnamed B2B SaaS Company; United States; Remote; USD 120,000 - 170,000; Full time

Job summary

Unnamed B2B SaaS Company is building a product marketing function from the ground up. The role leads GTM strategy and execution for launches across four markets, developing sales enablement resources and AI-driven workflows to support competitive research and content drafting.

The ideal candidate brings 5–8 years in B2B SaaS product marketing and can work independently in a rapidly evolving, sparse-structure environment while targeting large enterprise customers.

Qualifications

• 5–8 years of B2B SaaS product marketing experience.
• Experience owning product marketing for SaaS serving large organizations.
• Ability to work independently in an evolving function with limited structure.

Responsibilities

• Lead go-to-market strategy and execution for product, partner, and feature launches across markets.
• Create sales enablement resources such as battlecards, guides, one-pagers, ROI tools, and scripts.
• Develop AI-enabled workflows for competitive monitoring, research synthesis, content drafting, and sales enablement.

Skills

B2B SaaS marketing

Enterprise SaaS marketing

Independent work

Job description

• Own positioning and messaging across customer segments, personas, and regions.
• Build the product marketing function, including auditing existing materials and establishing a practical playbook.

What You'll Do:

• Lead go-to-market strategy and execution for product, partner, and feature launches across four markets.
• Create sales enablement resources such as battlecards, objection guides, one-pagers, ROI tools, and demo scripts.
• Develop AI-enabled workflows for competitive monitoring, research synthesis, content drafting, and sales enablement.

What We're Looking For:

• Five to eight years of B2B SaaS product marketing experience.
• Experience owning product marketing for a SaaS business serving larger organizations with fast-paced sales cycles.
• Ability to work independently in an evolving function with limited structure.

A B2B SaaS company serving the construction industry, building software to help construction companies improve product discovery and adoption. The company is an established but evolving team with limited structure, seeking to build a product marketing function from the ground up.