Senior Product Marketing Manager — Enterprise Tech

Forward Networks; Santa Clara (CA); Presencial; USD 165.000 - 200.000; Jornada completa

Descripción de la vacante

Forward Networks is seeking a Senior Product Marketing Manager to shape go-to-market strategy and translate complex network/AI capabilities into clear customer value. You will own messaging, lead launches, and equip the field with compelling assets across enterprise and government sectors.

You will work closely with product, sales, and marketing to incorporate customer insights into strategy and help customers adopt agentic operations with confidence.

Formación

• 7+ years in product marketing for enterprise software or B2B technology.
• Proven track record launching technical products with strong positioning and sales assets.
• Ability to engage credibly with engineering/product teams and translate complex capabilities into business value.
• Excellent writing skills with a portfolio of technical/business content.
• Confident presenter at conferences, webinars, and client/partner meetings.
• Experience using customer research and competitive intelligence to shape go‑to‑market strategy.

Responsabilidades

• Own positioning, messaging, and value propositions for assigned products and use cases.
• Lead product launches end to end, coordinating readiness, announcements, field enablement, and post-launch measurement.
• Partner with product management to translate capabilities into customer outcomes and inform priorities.
• Create compelling product content and sales assets, incl. decks, briefs, battlecards, and demos.
• Represent Forward at conferences, webinars, and customer/partner meetings.
• Lead competitive and market research to inform positioning and deal strategy.
• Collaborate with demand gen and marketing to develop campaigns aligned with positioning.

Conocimientos

Enterprise software

Product launches

Positioning & messaging

Technical aptitude

Networking & security

Cloud infrastructure

Agentic AI

Descripción del empleo

Forward Networks is seeking a Senior Product Marketing Manager to shape go-to-market strategy and translate complex network/AI capabilities into clear customer value. You will own messaging, lead launches, and equip the field with compelling assets across enterprise and government sectors.

You will work closely with product, sales, and marketing to incorporate customer insights into strategy and help customers adopt agentic operations with confidence.