Senior Product Marketing Manager — End-to-End GTM Leader

Hanson Search; Austin (TX); Hybrid; USD 110,000 - 130,000; Full time

Benefits offered by this job

Competitive salary

Bonus 12%

Health & 401K

25 days PTO

Volunteer days

Job summary

Hanson Search is partnering with a fast-scaling technology-led business to hire a Senior Product Marketing Manager in Austin. This role bridges product, sales and revenue growth, owning the go-to-market strategy end-to-end and delivering compelling enablement assets for sales teams.

You will lead competitive intelligence, influence pricing and packaging, and translate product capability into narratives that lift win rates and customer lifetime value.

Qualifications

• Six or more years in B2B product marketing, ideally in SaaS, HR tech or marketplace platforms.
• Active experience building customised AI-driven workflows (LLMs, content generation, data analysis).
• Record of sales enablement and competitive intelligence assets tied to pipeline growth.
• Experience bringing market and competitive evidence to influence pricing, packaging or roadmap decisions.

Responsibilities

• Own end-to-end go-to-market strategy from positioning to enablement.
• Lead launches and create battlecards to drive wins and pipeline growth.
• Influence pricing, packaging and the product roadmap using market evidence.
• Collaborate with sales, product and demand gen to drive measurable outcomes.

Skills

GTM ownership

AI-driven workflows

Sales enablement

Pricing strategy

Data storytelling

Salesforce

Tools

Google Workspace

Miro

Monday.com

Zoom

Slack

Job description

Hanson Search is partnering with a fast-scaling technology-led business to hire a Senior Product Marketing Manager in Austin. This role bridges product, sales and revenue growth, owning the go-to-market strategy end-to-end and delivering compelling enablement assets for sales teams.

You will lead competitive intelligence, influence pricing and packaging, and translate product capability into narratives that lift win rates and customer lifetime value.