Senior Product Marketing Manager - Digital & Video

Medscape; Newark (NJ); Hybride; USD 85 000 - 90 000; Plein temps

Avantages offerts par ce poste

Health Insurance

Paid Time Off

401(k) Retirement Plan with employer匹配

Life and Disability Insurance

Employee Assistance Program (EAP)

Commuter/Transit Benefits

Résumé du poste

Medscape, a division of WebMD, seeks a Manager of Product Marketing to drive multi-channel strategies across display, native, and video formats. You will bridge Sales, Production, Client Services, and Marketing Solutions to boost revenue, ROI, and operational efficiency.

The role emphasizes strategic testing, BI alignment, and optimization of audience engagement, with a focus on video reporting and performance metrics. Newark-based hybrid work model and competitive compensation offered.

Qualifications

• 3+ years in product marketing, digital strategy, or brand management in digital media, publishing, or pharma marketing.
• Strong analytical mindset with data-driven approach and knowledge of video metrics.
• Experience leading cross-functional teams from alignment to post-launch analysis.

Responsabilités

• Lead multi-channel product marketing initiatives, new product rollouts, and go-to-market strategies across display, native, and video.
• Communicate value propositions and create sales enablement materials for digital/video products.
• Project-manage innovations and liaise with Editorial, Member Marketing, Ad Ops, and Implementation teams.
• Analyze product and media performance, identify trends, and drive data-informed recommendations.
• Oversee analytics alignment to ensure accurate video reporting and insights.

Connaissances

Product marketing

Digital strategy

Brand management

Video marketing

Cross-functional leadership

Formation

Bachelor's degree

Outils

DMP

DSP

SSP

Ad Servers

Video platforms

Description du poste

Medscape, a division of WebMD, seeks a Manager of Product Marketing to drive multi-channel strategies across display, native, and video formats. You will bridge Sales, Production, Client Services, and Marketing Solutions to boost revenue, ROI, and operational efficiency.

The role emphasizes strategic testing, BI alignment, and optimization of audience engagement, with a focus on video reporting and performance metrics. Newark-based hybrid work model and competitive compensation offered.