Product Marketing Manager

RevOps Careers; Newark (NJ); On-site; USD 110,000 - 150,000; Full time

Benefits offered by this job

Health Insurance

Paid Time Off

401(k) Retirement Plan

Life and Disability Insurance

Employee Assistance Program (EAP)

Commuter/Transit Benefits

Job summary

RevOps Careers is seeking a Manager of Product Marketing to lead strategic marketing initiatives, drive multi-channel go-to-market efforts, and bridge Sales, Production, Client Services, and Marketing Solutions. This role emphasizes data-driven decision making and optimizing revenue and ROI.

The ideal candidate has 3+ years in product marketing within digital media or related fields, with strong analytical and communication skills and familiarity with ad serving and programmatic platforms.

Qualifications

• Bachelor’s degree or equivalent experience.
• 3+ years in product marketing, digital strategy, or brand management in digital media/publishing/pharma marketing.
• Strong analytical mindset and data-driven approach.

Responsibilities

• Lead strategic product marketing and go-to-market initiatives.
• Oversee data-driven optimization and business intelligence.
• Drive operational excellence and cross-functional collaboration across Sales, Production, Client Services, and Marketing Solutions.

Skills

Product marketing

Cross-functional leadership

Analytical mindset

Ad tech knowledge

Communication & presentation

Education

Bachelor’s degree

Tools

Ad servers

Video ad platforms

DSP/SSP concepts

Job description

Role Overview

The Manager, Product Marketing is a pivotal team member driving strategic, analytical, and operational success across key commercial initiatives. This role leads multi-channel product marketing strategies, manages product innovations and platform enhancements across digital and video offerings, and acts as the strategic bridge across Sales, Production, Client Services, and Marketing Solutions to drive revenue, ROI, and operational efficiency.

What You Will Do

Strategic Product Marketing & Go-To-Market, Data-Driven Optimization & Business Intelligence, Operational Excellence & Cross-Functional Leadership

Why It Might Be a Fit

Proven product marketing, digital strategy, or brand management experience within digital media, publishing, or pharma marketing, including experience marketing video or other rich-media products. Strong analytical mindset and data-driven approach; well-versed in digital media concepts, ad serving, programmatic platforms, and measurement frameworks, including video advertising standards and metrics.

Requirements

• Bachelor’s degree (or equivalent experience)
• 3+ years of proven product marketing, digital strategy, or brand management experience within digital media, publishing, or pharma marketing
• Strong analytical mindset and data-driven approach
• Well-versed in digital media concepts, ad serving, programmatic platforms, and measurement frameworks, including video advertising standards and metrics
• Demonstrated track record of managing new product rollouts, writing technical/business requirements, and leading cross-functional teams from alignment through post-launch analysis
• Proven ability to design, scale, and optimize cross-functional workflows and program logistics for complex digital, video, and broadcast offerings
• Exceptional communication and presentation skills and familiarity with DMP/DSP/SSPs, Ad Servers, and video ad platforms or players

Benefits

• Health Insurance (medical, dental, and vision coverage)
• Paid Time Off (including vacation, sick leave, and flexible holiday days)
• 401(k) Retirement Plan with employer matching
• Life and Disability Insurance
• Employee Assistance Program (EAP)
• Commuter and/or Transit Benefits (if applicable)

Tagged as: Data Analysis