Product Marketing Manager – Digital & Video Growth (Hybrid, Newark)

WebMD, LLC.; The Ironbound (NJ); Hybrid; USD 85,000 - 90,000; Full time

Benefits offered by this job

Health Insurance (medical, dental, and

Paid Time Off

401(k) Retirement Plan

Life and Disability Insurance

Employee Assistance Program (EAP)

Commuter Benefits

Job summary

Medscape, a division of WebMD, is seeking a Manager, Product Marketing to drive multi-channel marketing strategies for digital and video offerings, coordinating with Sales, Editorial, and Production to grow revenue and ROI.

The role emphasizes data-driven optimization, cross-functional leadership, and a hybrid work arrangement in Newark, NJ. A Bachelor's degree and 3+ years of relevant experience are required.

Qualifications

• Bachelor's degree (or equivalent) with 3+ years of product marketing, digital strategy, or brand management within digital media, publishing, or pharma marketing, including video or rich-media products.
• Strong analytical mindset and data-driven approach; familiarity with ad tech and measurement frameworks including video metrics.
• Proven track record in new product rollouts, cross-functional lead roles, and post-launch analysis.
• Experience designing and optimizing cross-functional workflows for digital, video, and broadcast offerings.
• Excellent communication and presentation skills; familiarity with DMP/DSP/SSPs and ad platforms.

Responsibilities

• Lead multi-stakeholder product marketing initiatives and GTM strategies across display, native, and video formats.
• Communicate value propositions and develop go-to-market assets and sales support materials.
• Project manage product innovations and collaborations with Editorial, Member Marketing, Ad Operations, and Implementation teams.

Skills

Product Marketing

Digital Strategy

Brand Management

Video Marketing

Education

Bachelor's degree

Tools

DMP/DSP/SSPs

Ad Servers

Video platforms

Job description

Medscape, a division of WebMD, is seeking a Manager, Product Marketing to drive multi-channel marketing strategies for digital and video offerings, coordinating with Sales, Editorial, and Production to grow revenue and ROI.

The role emphasizes data-driven optimization, cross-functional leadership, and a hybrid work arrangement in Newark, NJ. A Bachelor's degree and 3+ years of relevant experience are required.