Senior Product Marketing Manager

Unity; San Francisco (CA); Hybrid; USD 94,000 - 179,000; Full time

Benefits offered by this job

Health insurance

Stock options

Retirement plan

Vacation days

Commute subsidy

Parental leave

Job summary

Unity is seeking a Product Marketing Manager to own positioning and messaging for product features, lead go-to-market for releases, and define audience segments. You will craft credible narratives that resonate with developers, collaborate with Product, Engineering, Community, and Sales, and drive launch outcomes with data-driven insights.

You will translate complex technical capabilities into clear value, work across teams, and shape success metrics for each release.

Qualifications

• 4+ years in product marketing or go-to-market roles.
• Experience marketing to technical audiences such as developers, engineers, or technical artists.
• Exceptional writing; ability to translate complex tech into clear narratives.
• Sound independent judgment and comfort with ambiguity.
• Pattern recognition and data literacy to extract needs from customer signals.

Responsibilities

• Own positioning and messaging for product features and releases.
• Lead go-to-market for releases, betas, and feature rollouts; plan audience targeting and channels.
• Define audience for features and document it for cross-team action.
• Write credible messaging for developers, collaborating with Community and DevRel.
• Analyze customer feedback to identify patterns and align to Unity's mission.
• Track market intelligence to sharpen positioning and sales materials.
• Equip Sales and Support with decks, battlecards, and launch assets.
• Define success metrics with Product and Analytics and report on them.

Skills

Product marketing

Go-to-market

Developer marketing

Technical writing

Independent judgment

Data literacy

Cross-functional teamwork

AI tools

Tools

Claude Code

Gemini

Job description

The opportunity

Unity powers the majority of top mobile games and underpins real-time 3D experiences in nearly every country on earth. When studios and developers decide how to build, ship, and monetize, Unity is usually what they choose. The tools we build shape what the entire industry can make.

The opportunity

Unity powers the majority of top mobile games and underpins real-time 3D experiences in nearly every country on earth. Our audience is technical, evaluates claims carefully, and has little patience for marketing that outruns the product. As a Product Marketing Manager, you'll own the marketing for product releases and features. You'll align on your work and then run it on your own judgment. Working with Product, Engineering, Community, and Sales, you'll help define what we say about our products, who we say it to, and why developers should believe it and strategically launch tactics that help support acquiring and retaining game developers.

What You'll Be Doing

• Positioning & Narrative: Own the positioning and messaging for the product features and releases assigned to you. Translate technical capability into obvious workflow value, and write the narrative that Sales, Community, and Content all work from.
• Go-to-Market: Lead go-to-market for releases, betas, and feature rollouts: tiering, audience targeting, channel plan, enablement, and launch-day execution, followed by an honest read on what worked.
• Audience Definition: Define precisely who a feature is for, from indie creators to technical directors, and document it clearly enough that other teams can act on it without reinterpreting it.
• Developer Credibility: Developers are inherently skeptical of marketing claims. Write messaging that earns credibility with practitioners instead of hyping past them, working with Community and DevRel to meet developers where the real discussions happen.
• Voice of the Customer: Look across forum threads, interviews, and community feedback for patterns. Customer problems are often uncommon or inconsistent, so assess what repeats, and translate it into needs that align to Unity's mission and that Product and Marketing can use.
• Competitive & Market Intelligence: Track the relevant landscape and turn market shifts into sharp positioning and usable sales material.
• Enablement & Content: Equip Sales, Success, and Support with pitch decks, battlecards, and objection handling. Partner with Content marketing on launch assets and developer-facing material.
• Measurement: Work with Product and Analytics to define what success looks like for each launch in advance, and report against it afterwards.
• Working across teams: Work with peers in your own team and across business units, and with managers and directors where the work needs it. Keep the detail of each release consistent with the bigger product story.

What We're Looking For

• 4+ years in product marketing or go-to-market roles, with experience owning a feature, a launch, or part of a product line.
• Game production fluency: a background in games, or a deep grasp of modern development pipelines and creator workflows. Strongly preferred.
• Experience marketing to technical audiences such as developers, engineers, or technical artists, and the credibility to win over users whose default posture is skepticism.
• Exceptional writing. You can turn complex technology into a crisp, obvious narrative across a launch page, a keynote section, a battlecard, or a Slack thread with engineers.
• Sound independent judgment and comfort with ambiguity. You take direction from your manager on what to work on, decide how to do it, and welcome refinement from your manager and team, including on early-stage features where the strategy is still moving.
• Pattern recognition and data literacy. You can read messy, inconsistent customer signal, find the pattern, turn it into a clear need, set the right metrics, and change course on evidence.
• Cross-functional range. You understand both the ground-level details and the big picture, and work with peers, managers, and directors within your team and across business units.
• Strong with AI tools such as Claude Code, Gemini, or similar, and a practical sense of how to use them to move faster without letting the output go out unchecked.

Nice to have

• Platform and ecosystem go-to-market: experience marketing developer platforms, game engines, SDKs, or plugin ecosystems.
• Hands-on creation experience: you have shipped something in Unity or a comparable real-time creation tool.
• Direct experience with AI or ML products, and the technical judgment to tell a production-ready capability from a good demo.
• Partner co-marketing: experience running joint go-to-market with technology partners.

Base Salary Range: We determine the base salary range for this role based on your primary work location:
Zone A: $94,100 - $141,100 USD gross
Zone B: $106,300 - $159,500 USD gross
Zone C: $119,500 - $179,300 USD gross

This range reflects the anticipated base salary for this position. Beyond base salary, this role may be eligible for equity awards and participation in our company incentive plans (such as annual discretionary bonuses or sales commissions). The final offer amount will depend on several factors, including geographic location and the candidate’s relevant experience, professional background, and skill set.

Benefits

At Unity, we want our team members to thrive. We offer a wide range of benefits designed to support well-being and work-life balance.

Please note: Benefits eligibility, specific offerings, and coverage vary based on the country and employment status.

• Comprehensive health, life, and disability insurance
• Commute subsidy
• Employee stock ownership
• Competitive retirement/pension plans
• Generous vacation and personal days
• Support for new parents through leave and family-care programs
• Office food snacks
• Mental Health and Wellbeing programs and support
• Employee Resource Groups
• Global Employee Assistance Program
• Training and development programs
• Volunteering and donation matching program

Life at Unity

Unity [NYSE: U] is the world’s leading game engine, powering play for more than 3 billion consumers each month. The top mobile games in the world, the most played PC indie titles, the most innovative console games, and virtually all of the top XR and Web Games are developed, deployed, and grown in Unity. Unity also enables teams across industries like automotive, manufacturing, and healthcare to design, simulate, and collaborate in 3D — closing the gap between ideas and reality. For more information, please visit www.unity.com.

Unity is a proud equal opportunity employer. We are committed to fostering an inclusive, innovative environment and celebrate our employees across age, race, color, ancestry, national origin, religion, disability, sex, gender identity or expression, sexual orientation, or any other protected status in accordance with applicable law. Our differences are strengths that enable us to support the growing and evolving needs of our customers, partners, and collaborators. If you have a disability that means there are preparations or accommodations we can make to help ensure you have a comfortable and positive interview experience, please fill out this form to let us know.

Pursuant to the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.

This position requires the incumbent to have a sufficient knowledge of English to have professional verbal and written exchanges in this language since the performance of the duties related to this position requires frequent and regular communication with colleagues and partners located worldwide and whose common language is English.

Headhunters and recruitment agencies may not submit resumes/CVs through this Web site or directly to managers. Unity does not accept unsolicited headhunter and agency resumes. Unity will not pay fees to any third-party agency or company that does not have a signed agreement with Unity.

Your privacy is important to us. Please take a moment to review our Prospect and Applicant Privacy Policies. Should you have any concerns about your privacy, please contact us at [e-mail].