Senior Product Marketing Manager

BitSight Technologies; United States; On-site; USD 141,000 - 176,000; Full time

Benefits offered by this job

Health insurance

401(k) plan

Paid parental leave

Tuition reimbursement

Job summary

Bitsight is seeking a Senior Product Marketing Manager to shape how the market understands and adopts our cyber risk intelligence solutions.

This senior, hands-on individual contributor will lead go-to-market strategy for solutions that help organizations identify, prioritize, and mitigate exposure across their extended attack surface—including internal and external assets, cloud environments, third parties, and the broader supply chain.

Qualifications

• 7+ years in B2B product/marketing or related go-to-market role.
• Meaningful cybersecurity-related exposure (e.g., exposure management, attack-surface, threat intel).
• Proven ability to craft differentiated positioning and drive enterprise sales enablement.

Responsibilities

• Own positioning, messaging, and go-to-market strategy for assigned solutions.
• Develop narratives connecting attack-surface visibility, threat intel, and business context to resilience.
• Lead cross-functional launches from strategy to content, enablement, campaigns, and market activation.
• Equip Sales with proof points, frameworks, and assets to win.
• Measure impact through adoption, pipeline, and revenue contribution.

Skills

7+ years marketing

Cybersecurity knowledge

Storytelling

Executive communication

Cross-functional leadership

Strategic thinker

AI curiosity

Job description

Bitsight is a cyber risk management leader transforming how companies manage exposure, performance, and risk for themselves and their third parties. Companies rely on Bitsight to prioritize their cybersecurity investments, build greater trust within their ecosystem, and reduce their chances of financial loss. Built on over a decade of technological innovation, its integrated solutions deliver value across enterprise security performance, digital supply chains, cyber insurance, and data analysis.

• We invented the cyber ratings industry in 2011
• Over 3500 customers trust Bitsight
• Over 600 teammates are dispersed throughout Boston, Raleigh, New York, Lisbon, Singapore, and remote

About the Role

Bitsight is seeking a Senior Product Marketing Manager to shape how the market understands and adopts our cyber risk intelligence solutions. This senior, hands‑on individual contributor will lead go‑to‑market strategy for solutions that help organizations identify, prioritize, and mitigate exposure across their extended attack surface‑including internal and external assets, cloud environments, third parties, and the broader supply chain.

You will translate sophisticated security capabilities and threat intelligence into clear, differentiated stories that resonate with CISOs, security operations, exposure management, and third‑party risk leaders. Working across Product, Sales, Marketing, and Customer Success, you will influence product strategy, lead launches, enable the field, and drive measurable adoption, pipeline, and growth.

Responsibilities

• Own positioning, messaging, and go‑to‑market strategy for assigned solutions.
• Develop compelling narratives that connect attack‑surface visibility, threat intelligence, business context, and remediation to improved cyber resilience.
• Articulate Bitsight's value across enterprise, third‑party, fourth‑party, and supply‑chain exposure.
• Translate complex technical capabilities into clear customer outcomes for executive, risk, and technical audiences.
• Partner with Product Management to bring customer, market, and competitive insight into product strategy and roadmap decisions.
• Lead cross‑functional launches from strategy and messaging through content, enablement, campaigns, and market activation.
• Create core assets including messaging frameworks, presentations, solution briefs, web content, sales plays, competitive guidance, and thought leadership.
• Equip Sales and partners with the knowledge, tools, and proof points needed to win.
• Build deep knowledge of buyers, use cases, competitors, market trends, and emerging AI‑driven security challenges.
• Engage customers, analysts, and industry influencers to strengthen market credibility and shape category perception.
• Measure impact through adoption, pipeline, competitive performance, and revenue contribution.

Qualifications

• 7+ years of experience in B2B product marketing, technical marketing, product management, or a related go‑to‑market role.
• Meaningful experience in cybersecurity, preferably exposure management, attack‑surface management, vulnerability management, threat intelligence, security operations, or third‑party risk.
• Demonstrated success developing differentiated positioning, leading product launches, and enabling enterprise sales teams.
• Ability to understand technical products and turn complexity into concise, compelling stories.
• Strong knowledge of enterprise cybersecurity buyers, workflows, and market dynamics.
• Exceptional writing, presentation, and executive communication skills.
• Strong cross‑functional leadership with the ability to influence without direct authority.
• Strategic thinker who is equally comfortable creating the strategy and doing the work.
• Curiosity about AI and its impact on security threats, security operations, and product marketing.

Belonging & Inclusion

Bitsight is proud to be an equal opportunity employer. This means we do not tolerate discrimination of any kind and are committed to providing equal employment opportunities regardless of your gender identity, race, nationality, religion, sexual orientation, status as a protected veteran, or status as an individual with a disability.

Culture.

We put our people first. Bitsight offers best in class benefits. We devote the same energy to nurturing our company's inclusive culture as we apply to serving our customers' needs. Working at Bitsight will give you the opportunity to fulfill your professional goals and expand your skills.

Open-minded.

If you got to this point, we hope you're feeling excited about the job description you just read. Even if you don't feel that you meet every single requirement, we still encourage you to apply. We're eager to meet people that believe in Bitsight's mission and can contribute to our team in a variety of ways.

Bitsight also provides reasonable accommodations to qualified individuals with disabilities or based on a sincerely held religious belief in accordance with applicable laws. If you need to inquire about a reasonable accommodation, or need assistance with completing the application process, please email [e-mail]. This contact information is for accommodation requests only, and cannot be used to inquire about the status of applications.

This role uses AI‑assisted transcription during the interview process. All hiring decisions are made by our recruitment team.

Additional Information for United States of America Applicants

Bitsight is committed to compliance with all fair employment practices regarding citizenship and immigration status.

Bitsight will not discharge, discipline or in any other manner discriminate against any employee or applicant for employment because such employee or applicant has inquired about, discussed, or disclosed the compensation of the employee or applicant or another employee or applicant.

Massachusetts Applicants: It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.

Qualified applicants with criminal histories will be considered for employment consistent with applicable law.

This position may be considered a promotional opportunity pursuant to the Colorado Equal Pay for Equal Work Act.

The anticipated hiring base salary range for this position is US$141,000 to $176,000 annually for US‑based employees. This range reflects the minimum and maximum target for new hire salaries for the position across all US locations, is based on a full‑time work schedule, and is Bitsight's good faith estimate as of the date of this posting. Within the range, individual pay is determined by work location and additional factors, including job‑related skills, experience, and relevant education or training.

In addition to base salary, this role is eligible for participation in a bonus or commission plan and an equity grant. Bitsight also offers a competitive benefits package, including but not but limited to medical, dental, and vision insurance; paid parental leave; flexible time off; a 401(k) plan with employee and company contribution opportunities; life and disability insurance; and tuition reimbursement.