Senior Product Marketing Manager, AI Security

Cogent; San Francisco (CA); On-site; USD 120,000 - 190,000; Full time

Job summary

Cogent Security is seeking an experienced B2B product marketer to craft clear, credible messaging for security practitioners and to accelerate go-to-market efforts for new products. You’ll own content and battlecards, enable sales, and drive launches in a fast-growing AI-driven cybersecurity context.

You will translate product differentiation into compelling stories, help shape the field-ready assets, and collaborate with sales, product, and partners to win enterprise deals.

Qualifications

• 4-7+ years in B2B product marketing with cybersecurity domain expertise.
• Excellent writing. Clear, specific, and credible to security practitioners.
• Strong verbal communication. You present well to sales, product, and customers.
• High output and initiative. Fast, responsive, self-directed.
• A high bar for your own work. Good isn't good enough.

Responsibilities

• Develop and refine positioning for new products and capabilities within Cogent's core narrative.
• Sharpen and tailor the Cogent story for specific audiences, such as partners, media, and more
• Write product pages, solution pages, datasheets, blog posts, and whitepapers that security practitioners actually read.
• Drive tier 1 launches end to end: internal readiness, stakeholder alignment, release messaging, web updates, and enablement.
• Bring tier 2 and 3 capabilities to market on a regular cadence to show momentum.
• Run the competitive program day to day: track vendors, source product insights, documentation, and demos, and keep battlecards current and field-ready.
• Ensure that sales is armed with the latest market understanding and knows how to apply it
• Turn win/loss patterns into objection handling and sales plays.
• Build and maintain solution briefs, one-pagers, and demo storyline inputs.
• Work with sales to understand friction points and figure out ways to solve those
• Support POCs and technical evaluations with guides, operationalization docs, and ROI/value frameworks.
• Use AI to accelerate drafts, variants, and repurposing while holding the bar on accuracy and quality.

Skills

B2B marketing

Cybersecurity domain

Excellent writing

Sales enablement

Tools

Salesforce

CMS

Job description

Cogent Security is seeking an experienced B2B product marketer to craft clear, credible messaging for security practitioners and to accelerate go-to-market efforts for new products. You’ll own content and battlecards, enable sales, and drive launches in a fast-growing AI-driven cybersecurity context.

You will translate product differentiation into compelling stories, help shape the field-ready assets, and collaborate with sales, product, and partners to win enterprise deals.