Senior Product Marketing Manager — AI in Manufacturing

Tulip Interfaces; Somerville (MA); Hybrid; USD 122,000 - 162,000; Full time

Benefits offered by this job

Company equity

Health benefits

Flexible schedule

Learning & Development

Unlimited vacation

Dog-friendly office

Job summary

Tulip, a leader in AI-native frontline operations, seeks a Product Marketing professional to shape positioning for a complex B2B platform. You will build a voice of the customer practice with product and customer success, turning insights into messaging and go-to-market strategies.

The role emphasizes AI fluency, cross-functional collaboration, and strong storytelling to connect product capabilities with customer value. Based in Somerville, MA, the role is hybrid with 3+ days in-office.

Qualifications

• 5-7+ years of product marketing experience shaping positioning for complex B2B products.
• Understanding of manufacturing or regulated industry; or proven VOC practice.
• Ability to translate complex B2B enterprise platform into outcomes-focused positioning.
• Demonstrated AI fluency in workflow and cross-functional collaboration credibility.
• Startup or scale-up experience is a plus.
• Bachelor's degree in Marketing, Business, Communications or equivalent.

Responsibilities

• Influence and evolve Tulip's platform narrative alongside the product marketing team: the positioning, messaging and proof points that revenue marketing and the industry marketers adapt for their campaigns and segments.
• Build and run a voice of the customer practice with product and customer success: customer conversations, site visits with sales, win and loss reviews, customer advisory boards and synthesis of sales calls, and turn what you learn into positioning
• Develop positioning and customer stories that connect product capabilities to customer value for operational buyers, and demo the product in support of them
• Run product launches as narrative moments that connect each new capability back to the problems customers are trying to solve
• Build enablement the field actually uses, and run a feedback loop from live deals back into messaging and product
• Use market, competitive and customer signal to form a point of view on where Tulip wins, and bring it into product and go to market decisions

Skills

Product marketing

B2B positioning

Voice of the customer

AI fluency

Cross-functional collaboration

Startup/scale-up experience

Education

Bachelor's degree or equivalent

Job description

Tulip, a leader in AI-native frontline operations, seeks a Product Marketing professional to shape positioning for a complex B2B platform. You will build a voice of the customer practice with product and customer success, turning insights into messaging and go-to-market strategies.

The role emphasizes AI fluency, cross-functional collaboration, and strong storytelling to connect product capabilities with customer value. Based in Somerville, MA, the role is hybrid with 3+ days in-office.