VP Product Marketing: AI Growth & GTM Leader

EvenUp Inc; United States, Northern America, Americas; Hybrid; USD 180,000 - 280,000; Full time

Benefits offered by this job

Medical, dental, and vision insurance

Life, accident, and critical illness.

Flexible paid time off

10 US observed holidays

Home office stipend

401(k) for US-based employees

Paid parental leave

Local in-person meet-up program

Hubs in San Francisco and Toronto

Job summary

EvenUp is seeking a seasoned VP of Product Marketing to shape the strategic narrative and GTM engine for our AI-powered legal solutions.

You will lead the product marketing organization, translate complex AI breakthroughs into high-conversion value propositions for law firm leaders and legal professionals, and align cross-functionally with Product and Sales to scale growth across SMB, Mid-Market, Enterprise, and Strategic segments.

Qualifications

• 12+ years of experience in product marketing for B2B SaaS.
• Proven track record scaling growth-oriented product marketing teams.
• Experience translating AI capabilities into clear customer value messages.

Responsibilities

• Own and execute product marketing strategy and GTM plans for AI-powered legal solutions.
• Lead launch cycles with product, sales, and marketing to drive adoption and revenue.
• Develop sales enablement content, competitive positioning, and customer evidence programs.
• Inform product roadmaps with market and user insights.
• Mentor and scale a high-performing PMM team across Marketing, Product, and Sales.

Skills

Product marketing leadership

B2B SaaS

AI-native products

Go-to-market strategy

Cross-functional leadership

Revenue growth

Job description

EvenUp is seeking a seasoned VP of Product Marketing to shape the strategic narrative and GTM engine for our AI-powered legal solutions.

You will lead the product marketing organization, translate complex AI breakthroughs into high-conversion value propositions for law firm leaders and legal professionals, and align cross-functionally with Product and Sales to scale growth across SMB, Mid-Market, Enterprise, and Strategic segments.