Senior Product Marketing Manager - AI, Lifecycle & Launch

Smith.ai, Inc.; United States; Remote; USD 160,000 - 180,000; Full time

Benefits offered by this job

Equity

Benefits package

Flexible Time Off

Job summary

Smith.ai is seeking a Senior Product Marketing Manager to own the full product marketing function. You will shape the website, lifecycle strategy, and positioning, working with Product, Growth, Sales and Design to bring new products, features, and pricing to market.

The role thrives in fast-growing environments, emphasizes crisp storytelling, rapid execution, and deep audience insight. Experience with legal tech or professional services buyers is a plus.

Qualifications

• Intelligent, fast thinker, curious, and rapid learner.
• Relentless execution-oriented—shipping quickly and iterating.
• World-class writer with a portfolio including website copy, landing pages, pricing pages, battlecards, email sequences, and microcopy.
• 3+ years experience in product marketing at early- or growth-stage startups.
• Proven experience building lifecycle programs from onboarding to retention.
• B2B sales enablement experience, including trainings, assets, positioning, and tools.
• AI fluency and ability to build agents/workflows to increase impact.

Responsibilities

• Shape and maintain the company’s overarching narrative strategy; translate into clear messaging across the website and touchpoints.
• Translate positioning into channel-specific copy across social, PR, email, website, and ads.
• Ensure message consistency across every customer and prospect touchpoint.
• Lead and execute product launch strategies with cross-functional partners to ensure adoption and understanding.
• Own end-to-end launch checklists: positioning, enablement, GTM sequencing, and adoption tracking.
• Embed in the product pod to align adoption planning from the start.
• Use launches to drive adoption with existing customers and awareness with new prospects.
• Lifecycle & Retention Marketing: build end-to-end programs across email, in-app, and other channels.
• Collaborate with Product and Growth to enable lifecycle tooling and measurement frameworks.
• Listen to customer insights and competitive dynamics to improve messaging.
• Create and maintain high-impact assets for the sales org to close deals effectively.

Skills

Product marketing

Lifecycle marketing

Storytelling

Launch planning

Cross-functional collaboration

Data-driven decisions

B2B SMB/legal knowledge

Tools

Salesforce

Customer.io

Chameleon

Figma

Convert

Mailchimp

Job description

Smith.ai is seeking a Senior Product Marketing Manager to own the full product marketing function. You will shape the website, lifecycle strategy, and positioning, working with Product, Growth, Sales and Design to bring new products, features, and pricing to market.

The role thrives in fast-growing environments, emphasizes crisp storytelling, rapid execution, and deep audience insight. Experience with legal tech or professional services buyers is a plus.