Senior Product Marketing Manager — AI Growth & Launch

Circuit AI; Austin (TX); Presencial; USD 130.000 - 170.000; Jornada completa

Ventajas ofrecidas por este puesto de trabajo

Competitive compensation

Meaningful equity

Employer-paid benefits

Flexible PTO

Access to AI tools

Descripción de la vacante

Circuit is seeking a Sr. Product Marketing Manager to shape how our AI execution platform is positioned, launched, and sold.

You will own messaging for core use cases, drive launches, and arm Sales and CS with the positioning, tools, and proof they need to win. This individual-contributor role offers ownership across research, enablement, web, and content, with opportunities to ghostwrite for founders and craft long-form content, while collaborating with Product, Sales, and CS to move deals and

Formación

• 4+ years of B2B marketing experience, including 2+ years in product marketing at a software company.
• Experience owning positioning and messaging for a product or product line and working cross-functionally to bring it to market.
• Experience running product and feature launches end to end, from messaging through enablement and customer communication.
• Experience building sales enablement that reps actually use.
• Experience writing or rewriting product and solution pages around value-based messaging.
• Experience running product communication or customer-facing programs and measuring their impact.
• Excellent writer across formats, from web copy and release notes to executive voice.
• Bonus: Experience marketing a technical, AI, or workflow product.
• Bonus: Experience marketing to manufacturing, industrial, or other physical-economy industries.
• Bonus: Experience running a company social presence or ghostwriting for executives.
• Bonus: Experience at an early-stage company as an early or first product marketing hire.

Responsabilidades

• Own positioning and messaging for one or more of Circuit's core use cases, helping align Product, Sales, and CS around a unified market narrative.
• Build and run a repeatable launch framework for new products and features, including tiering, messaging, asset creation, internal readiness, and customer communication.
• Own product communication to customers, including release notes, feature announcements, and in-product messaging, and measure adoption.
• Build sales and CS enablement: pitch narratives, talk tracks, battlecards, objection handling, demo stories, and new-rep onboarding.
• Run the competitive program, including landscape tracking, battlecards, and win/loss insight shared back with Product and Sales.
• Run voice-of-customer research across sales calls, customer interviews, and win/loss analysis, and turn it into messaging, proof points, and case studies.
• Own use case and solution page copy on circuit.ai, rewriting around value-based messaging and partnering with Design on new pages.
• Develop buyer personas for industrial and manufacturing roles and translate them into messaging and content that resonates.
• Contribute market, competitive, and customer input to pricing and packaging decisions.
• Own Circuit's social presence, including the content calendar, posts, cadence, and reporting.
• Ghostwrite for founders and executives across LinkedIn, bylines, and speaking engagements.
• Produce long-form content such as blogs, guides, and newsletters, and manage freelancers or agencies as volume requires.
• Support campaigns and events with copy and messaging.
• Help define and report on product marketing metrics, including adoption, enablement usage, pipeline influence, and web conversion.

Conocimientos

B2B marketing

Product marketing

Launch management

Sales enablement

Messaging

Content creation

Ghostwriting

Market research

Pricing and packaging

Cross-functional collaboration

Descripción del empleo

Circuit is seeking a Sr. Product Marketing Manager to shape how our AI execution platform is positioned, launched, and sold.

You will own messaging for core use cases, drive launches, and arm Sales and CS with the positioning, tools, and proof they need to win. This individual-contributor role offers ownership across research, enablement, web, and content, with opportunities to ghostwrite for founders and craft long-form content, while collaborating with Product, Sales, and CS to move deals and