Senior Product Marketing Manager, Advisor Tech

Carson Wealth; Omaha (NE); On-site; USD 70,000 - 125,000; Full time

Benefits offered by this job

401(k) with company match

Health benefits

Bonus potential

Great working environment

Job summary

Carson Wealth is seeking a senior product marketer to drive positioning and messaging for advisor-facing products, technology, and services. You will own go-to-market strategies, enablement, and adoption, partnering with marketing, product, and compliance teams to align priorities and execute complex initiatives.

The role requires 6+ years in marketing with strong product marketing experience, excellent communication, and the ability to influence without direct authority.

Qualifications

• Bachelor's degree or equivalent experience required.
• 6+ years of relevant marketing experience with product marketing emphasis.
• Experience owning product positioning, messaging, GTM strategies, and launches.

Responsibilities

• Develop advisor-facing product positioning, messaging, and value propositions.
• Lead go-to-market planning for new products, enhancements, and programs.
• Partner with stakeholders to drive advisor readiness, engagement, and adoption.
• Measure impact using engagement, usage, and adoption metrics.
• Lead cross-functional initiatives from strategy through execution.

Skills

Product marketing

Go-to-market

Cross-functional leadership

Strategic thinking

Communication skills

AI tools

Education

Bachelor's degree

Job description

Carson Wealth is seeking a senior product marketer to drive positioning and messaging for advisor-facing products, technology, and services. You will own go-to-market strategies, enablement, and adoption, partnering with marketing, product, and compliance teams to align priorities and execute complex initiatives.

The role requires 6+ years in marketing with strong product marketing experience, excellent communication, and the ability to influence without direct authority.