Tech Product Marketing & Launch Leader

AssetMark Financial Holdings, Inc.; Concord (NH); Hybrid; USD 155,000 - 228,000; Full time

Benefits offered by this job

Hybrid Work Schedule

401K Match

Medical/Dental/Vision

HSA Employer contribution

Volunteer Time Off

Career Development

Fitness Reimbursement

Job summary

AssetMark is seeking a go-to-market leader to bridge Product, Engineering, Marketing and Sales, turning complex technology into clear value for advisors and clients. You will plan launches, craft messaging, prepare demos, and enable teams to support and sell AssetMark’s technology within a hybrid work model near Concord, CA or Charlotte, NC.

This role requires strong marketing judgment, a keen eye for design, fintech knowledge, and the ability to lead across teams without direct authority.

Qualifications

• Bachelor’s degree or equivalent experience; 8+ years in product marketing, technology marketing, or related role.
• Experience launching software products or platform capabilities.
• Experience creating product positioning, sales materials, presentations, and demos.
• Experience in financial services, fintech, wealth management, or asset management preferred.
• Experience coordinating cross-functional teams preferred.

Responsibilities

• Technology product positioning and messaging for AssetMark’s technology products and advisor experiences.
• Define value propositions and messages for technology products and platform capabilities.
• Turn complex product concepts into clear language for advisors and internal teams.
• Coordinate launch plans across Product, Engineering, Marketing, Sales, Service, and Operations.
• Plan adoption after launch including follow-up communications and education.
• Partner with Sales to prepare demos, presentations, and product guides.
• Ensure materials reflect the product experience and AssetMark’s brand.

Skills

Product marketing

Go-to-market strategy

Writing

Presentation skills

Cross-functional leadership

Planning

Fintech knowledge

Education

Bachelor’s degree in marketing, business, communications, or related field

Job description

AssetMark is seeking a go-to-market leader to bridge Product, Engineering, Marketing and Sales, turning complex technology into clear value for advisors and clients. You will plan launches, craft messaging, prepare demos, and enable teams to support and sell AssetMark’s technology within a hybrid work model near Concord, CA or Charlotte, NC.

This role requires strong marketing judgment, a keen eye for design, fintech knowledge, and the ability to lead across teams without direct authority.