Senior Product Marketing Manager, Ads & GTM Strategy

Meta; Phoenix (AZ); On-site; USD 160,000 - 224,000; Full time

Job summary

Meta is seeking an experienced Product Marketing Manager to join our team. You will drive market requirements and go-to-market plans for Meta’s advertising platforms across our suite of apps, working with product and engineering to shape solutions for advertisers worldwide.

The role calls for leading cross-functional initiatives, strong analytical and communication skills, and a background in digital advertising or product marketing.

Qualifications

• 10+ years of experience in technology, strategic marketing, product management, or management consulting.
• Experience leading cross-functional teams through influence and resolving competing perspectives.
• Bachelor's degree in Business, Marketing or related discipline.

Responsibilities

• Lead market assessment, quantitative analysis, qualitative feedback, representing market requirements.
• Prioritize advertiser needs and product risks for new and existing products.
• Drive cross-functional projects to build advertiser solutions for the platform.
• Own go-to-market strategy guiding cross-functional teams on messaging and positioning.
• Coordinate go-to-market activations across sales and partnerships teams.
• Collaborate with brand and integrated marketing on outbound strategies and programs.

Skills

Market analysis

Cross-functional leadership

Go-to-market strategy

Positioning & messaging

Stakeholder collaboration

Advertising/product marketing

Education

Bachelor's degree in Business/Marketing

Job description

Meta is seeking an experienced Product Marketing Manager to join our team. You will drive market requirements and go-to-market plans for Meta’s advertising platforms across our suite of apps, working with product and engineering to shape solutions for advertisers worldwide.

The role calls for leading cross-functional initiatives, strong analytical and communication skills, and a background in digital advertising or product marketing.