Global Product Marketing Lead - Ads & Growth

Meta; Montpelier (VT); On-site; USD 160,000 - 224,000; Full time

Benefits offered by this job

Bonus

Equity

Benefits

Job summary

Meta is seeking an experienced Product Marketing Manager to drive market requirements and go-to-market plans for ads-related solutions across Meta's platforms. You will lead market assessments, define positioning, and coordinate cross-functional teams to deliver impactful campaigns and products for advertisers.

The role emphasizes collaboration with product, engineering, and design, plus strong analytical and communication skills in a fast-paced environment.

Qualifications

• 10+ years in technology, marketing or management consulting.
• Experience leading cross-functional teams.
• Analytical, data-driven decision maker.
• Strong organizational and interpersonal skills.
• Effective communication with technical and business stakeholders.
• Bachelor's degree in Business, Marketing or related field.

Responsibilities

• Lead market assessment, quantitative analysis, qualitative feedback, and represent market requirements internally with Product Management and Engineering.
• Understand advertiser needs/requirements and product risk areas to prioritize recommendations to product, engineering, and design teams.
• Drive cross-functional projects across Meta to build innovative advertiser/marketer solutions for platform integration.
• Own go-to-market strategy for a portfolio of products by guiding cross-functional teams in developing client communications, product documentation, and positioning.
• Drive go-to-market activations across internal sales and partnerships teams by crafting messaging for diverse audiences and enabling GTM teams at scale.
• Partner with brand and integrated marketing on outbound strategies to drive awareness, adoption and long-term engagement.

Skills

Cross-functional leadership

Analytical thinking

Independent problem solving

Effective communication

Organizational skills

Education

Bachelor's degree in Business, Marketing or related

Job description

Meta is seeking an experienced Product Marketing Manager to drive market requirements and go-to-market plans for ads-related solutions across Meta's platforms. You will lead market assessments, define positioning, and coordinate cross-functional teams to deliver impactful campaigns and products for advertisers.

The role emphasizes collaboration with product, engineering, and design, plus strong analytical and communication skills in a fast-paced environment.