Senior Product Marketing Manager — Ads & Growth

Meta; Helena (MT); On-site; USD 160,000 - 224,000; Full time

Job summary

Meta is seeking an experienced Product Marketing Manager to drive market requirements and go-to-market plans for solutions across advertiser interfaces. You will own GTM strategy, lead cross-functional teams, and influence product messaging for a global audience across Facebook, Instagram, WhatsApp, Threads, and Reality Labs.

Ideal candidates bring 10+ years in tech marketing or product management, strong analytical and communication skills, and a track record of launching multi-product GTM

Qualifications

• 10+ years of professional experience in technology or internet technology, strategic marketing, product management, or management consulting.
• Experience leading cross-functional teams through influence and driving resolution in the context of competing perspectives.
• Analytical, data driven decision-maker with experience using deductive reasoning to simplify and communicate complex issues.
• Organizational and interpersonal skills and experience setting priorities, problem-solving, multitasking and working independently in a dynamic environment.
• Communication experience with technical, business, and external stakeholders.
• Bachelor's Degree in Business, Marketing or Related discipline.

Responsibilities

• Lead market assessment, quantitative analysis, qualitative feedback, and represent market requirements internally.
• Understand advertiser needs and product risk areas to prioritize recommendations for product, engineering, and design teams.
• Drive cross-functional projects across Meta to build innovative solutions for advertisers/marketers.
• Own go-to-market strategy for a portfolio of products and solutions with cross-functional guidance.
• Drive go-to-market activations across internal sales and partnerships teams with effective messaging for diverse audiences.
• Partner with brand and integrated marketing on outbound strategies to drive awareness and adoption.

Skills

Cross-functional leadership

Data-driven decision making

Stakeholder communication

Strategic marketing

Go-to-market planning

Education

Bachelor's Degree in Business/Marketing or related discipline

MBA or other advanced degree

Job description

Meta is seeking an experienced Product Marketing Manager to drive market requirements and go-to-market plans for solutions across advertiser interfaces. You will own GTM strategy, lead cross-functional teams, and influence product messaging for a global audience across Facebook, Instagram, WhatsApp, Threads, and Reality Labs.

Ideal candidates bring 10+ years in tech marketing or product management, strong analytical and communication skills, and a track record of launching multi-product GTM